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Essays 961 - 990

New Media and Advertising Agencies' Changing Role

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

Contract Brief for an Advertising Agency

billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...

Effective Advertising and Digital Manipulation

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Ishiguro's The Remains of the Day and Silence

who were in service to the aristocratic families came to define themselves through their identification with those families, to th...

Character Development in The Killer Angels by Michael Shaara

It is true that he offers a detailed and thorough account of strategy, weaponry and...

Media and Women

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Dell Computer Corp. Marketing Plan

The writers mission statement within this perspective is that by using this situational analysis in an effective manner they will ...

Girls, Women, and the Impact of the Media

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

Advertising Markets and the Food Industry from a Sociological Perspective

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Gitlin's The Sixties Years of Hope

The flowering of youth culture, and the recognition that teenagers had a special role to play in society as a whole, provided the ...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

Caracas, Venezuela's El Universal Newspaper

is bias in any of the news items, it is not evident. The serious nature of the news is tempered by stories of local interest, pre...

U.S. Law and Junk Emails

the chances are they are intentionally accessing this. However, when it arrives in an e-mail there are many other considerations. ...

An Analysis of I Started Early Took My Dog

present us with the sheer power of the sea. Now, as mentioned, these lines, filled with imagery, can be seen from many symbolic ...

Rhetorical Analysis of 'Locker Room Talk' Essay

would a male go into sexual detail about his relationship on a date? Is it to brag, or to sound powerful, or to seek admiration? ...

Homer's Epic Style

return home. They are in morning, for they have lost a son. They pray to the gods for his return, but feel that he is dead. They e...

Macabea in The Hour of the Star by Clarice Lispector

These innate classifications can represent significant social power, as in the case of beauty, wealth and status, or they can symb...

Mass Advertising and Consumerism

century with the opening of the first department stores and increased with the growth of advertising and retailing. Consumerism i...

A Character Analysis for Heart of Darkness and Typhoon

(Anonymous Joseph Conrad 47.htm). In the beginning we Marlow as a very energetic and eager young man who wants adventure and excit...

Bonsize Plant Hormone Marketing Case Study

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

Contemporary Oedipus Imagery

if he should have a son. Therefore, Laius took steps to prevent conceiving a son by Jocasta. However, Jocasta wanted a child and c...

Advertising Creativity

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...