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Essays 1021 - 1050

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

New Media and Advertising Agencies' Changing Role

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

Contract Brief for an Advertising Agency

billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Media and Women

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

'I Have a Dream' Speech by Martin Luther King Jr. from a Neo Aristotelian Perspective

dramatize a shameful condition"(Dream.html). King already has the support of African-Americans, therefore, in order for his speec...

The Ethical Enterprise of Advertising

In this paper consisting of twelve pages ethics is portrayed as a serious concern of the advertising industry. There are ten bibl...

Advertising and Sex

In five pages this paper discusses how advertising uses sex as an attention grabbing tool in an argument that emphasizes its taste...

Current Market and Advertising on the Internet

consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...

Humor and Television Commercials

In six pages this paper examines how humor is used in TV commercials' advertising strategies. Four sources are cited in the bibli...

Effective Advertising and Digital Manipulation

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

Mortimer J. Adler's 10 Philosophical Mistakes

failure to recognize that ideas are meanings 4. the mistake of not acknowledging the contributions of philosophy are as important ...

The Tragedy of King Richard III by William Shakespeare and the Evil Protagonist

In five pages this paper presents a psychological analysis of Shakespeare's evil protagonist Richard III....

Advertising and Speech Codes Theory

In nine pages this paper examines Gerry Philipsen's Speech Codes theory and discusses how old and new advertising messages contain...

Alcohol and Tobacco Advertising

questionable causation as increased use would not leaded to increased advertising, (or would be highly unlikely to), whereas incre...

Overview of Subliminal Advertising

well. Subliminal advertising has been an area of concern for quite some time. Wilson Bryan Keys introduction of the concept of su...

Reviewing Advertising Since 1950 in the United States

In five pages this paper discusses advertising in America and how it reflects and represents women, the family, society, and the t...

An Overview of Advertising

see the buyer, and see how the sales message is getting across and the seller can change his approach if necessary. From the above...

Alice Walker's The Color Purple and Women's Roles

is the world of the domestic. That is domestic in the terms of one who serves, as well as domestic in the terms of limited to hou...

Hard Times by Charles Dickens and the Significance of Landscape

This analysis of Hard Times by Charles Dickens focuses upon landscape's significance in five pages....

Identity in The Maids by Jean Genet

The identity concept is explored in this analysis of The Maids, a play by Jean Genet in a paper consisting of seven pages....

Family in Anna Karenina

The sociocultural values represented by the family unit are the focus of this analysis of Anna Karenina....

UK's Regulation of the TV Industry Present and Future

In five pages the regulation of the UK television industry currently and the future changes that will result from the consolidatio...

Sex in Advertising

In a paper that contains ten pages the cultural values communicated through sex in advertising are discussed. There are ten bibli...

Jamaica Kincaid's 'Seeing England for the First Time' and Columbus in Chains'

Education as it is thematically depicted in these Jamaica Kincaid stories is the focus of this comparative analysis consisting of ...

Bleak Human Condition in Metamorphosis and In the Penal Colony by Franz Kafka

In six pages this analysis of Kafka's works focuses on the themes of fate's ironies and the human condition....

Poor Sales and Laying the Blame on Advertising

just snappy advertising, others assert that snow can be sold to Eskimos if its packaged with just the right spin. Yes, the glorie...

Case Study on Fictitious Company Empirical Chemicals' Strategy

In seven pages this student provides fictitious company case study examines Empirical Chemicals' corporate fragmentations through ...

The House Behind the Cedars by Chestnutt

and clear -- quite in harmony with her appearance. That it had a faint suggestiveness of the old womans accent he hardly noticed, ...