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Essays 661 - 690

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

President George W. Bush and the American Economy

the job market and 1.3 million jobs have been created in 2004, thus far.4 The drawback is that a great many of these new jobs are ...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

Presidential Campaigns of 1932, 1952, and 1980 and Issues

Carter days. Most voters are cognizant of the economy. Two themes ran through the elections of 1932, 1952 and 1980: the economy an...

Messages and Themes of 1932, 1952, and 1980 US Presidential Elections

In four pages this paper examines how underdog candidates became very popular due to the themes and messages of their campaigns du...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Five Essay Responses on American Politics

This paper answers questions on American politics in the form of five essays. The author covers the topics of corporate behavior...

Overview of EAS Experimental And Applied Sciences, Inc. (EAS)

In nine pages the Experimental and Applied Sciences company is considered in an essay that includes a company overview, mission an...

U.S. Presidential Campaigns and Slogans

In seven pages this paper discusses presidential campaigns from 1960 onward in a consideration of the importance of slogans in ter...

Senate Candidacy and What is Required

run for the state that they already live in. Thus, residency should not be problematic. However, a potential candidate must meet o...

US Civil War Battle of Gettysburg and Military Intelligence

In seven pages this paper examines the role military intelligence played in the Civil War with the Gettysburg campaign the primary...

Global Terrorism and the Diversity of British Views

sometimes necessary to look at the situation from a perspective other than the one which is the standpoint of the majority culture...

Violence Against Women, Campaign Finance, and Policy Reform

In fourteen pages this paper discusses various types of policy reforms in such areas as violence against women and campaign financ...

A Political Perspective on School Choice

Many of these corporations have already been lobbying the state legislature. Many question whether this is an ethical way to run ...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

Case Study of Pat Parker and Associates

would directly impact them. Parker must look at sub-issues. First, does the contract she had with the Jackson campaign allow her ...

Political Action Committees and Their Influence Upon Campaign Finance

United States (The Economist 1997). Amongst them, they contribute about one-third of all the funds collected for campaigning (The ...

California's 2002 Gubernatorial Election

had gotten credit for reforms in education, but he is largely blamed for the states $24 billion deficit, as well as for the energ...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Taiwan and the Campaign for the Rights of Women

movement toward womens rights. One of the most important changes with regard to the changing role of women in Taiwan is tha...

Banking Industry and Young Professionals as a Target Market

what risks would he be bringing to the bank? If he does go with risky clients, how might the risk be managed? To some extent, the ...

1805 Battle of Austerlitz and Napoleon

in France and expand the militarys own power and strength (Black 45). Even though France had occupied the Papal States and Piedmon...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

The Influence of Tobacco Money in U.S. Politics

gave more than $32.6 million in PAC and soft money contributions to politicians of both parties (Tobacco Interests, 2002). The rea...

Senator Hillary Rodham Clinton and Her Political Baggage

the media could be used to their advantage in these areas, so it is difficult to summarily dismiss the female campaigns to necessa...

Analyzing The Effect the Desert Storm Military Air Campaign Had on Warfare

technology and precision aircraft comes further responsibility in terms of using that information and technology accurately and us...