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Essays 211 - 240

History of the Crusades in the Latter Middle Ages

The latter part of the Middle Ages was dominated by the Crusades. This research paper examines the campaign's effect on that part ...

Two Parties, PACs and Campaign Finance Reform

In a research paper consisting of twenty pages campaign finance reform is broken down into party categories of Republican and Demo...

Lobbyist Contributions and Laws Regarding Campaign Finance

In a paper consisting of five pages corruption regarding campaign finance is examined with a consideration of the issue itself and...

1998 Gongressional and Gubernatorial Campaigns

PG). Early debates between the candidates in California generated so little attention from the news media that there was not even...

2004 U.S. and State of George Political Candidates

media conglomerate. Solomon (2000) reports on information regarding Time Warners political reporting that he found in material pr...

AT&T Public Relations

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

SCLC's 1968 'Poor People's Campaign'

In nine pages this paper examines the Southern Christian Leadership Conference's Poor People's Campaign of 1968 in a consideration...

Process of Political Campaigning and the South Dakota Senatorial Campaign of John Thune

In sixteen pages this paper examines John Thune's campaign for the Senate in this consideration of the political campaigning proce...

Vegetarian Dog Food Marketing

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Presidential Campaign of 2000 and Campaign Finance

In five pages this report considers the presidential campaign of 2000 in terms of various issues and examines how record amounts t...

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

2002 Senate Campaign of Lamar Alexander and Campaign Financing

Alexander campaign other than the fact that this once governor is tied to that particular institution. It is good publicity for th...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Inspectors General Limited to Investigating

The Electronic Communications Privacy Act of 1986 addressed privacy and electronic communication. It limits what law enforcement c...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Business Environment Communication and Human Resource Management

going to become and remain an outstanding contribution to the company. One particularly important component of the literatu...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

The Issue of Poor Communication in the Workplace

scale and scope of the problem can increase exponentially (Cook, 2008). To assess the way bad communication impacts on an organiza...

Language and Symbols to Communicate Personal Identity

feminine or masculine identities (Dobkin and Pace, 2006). While disliking the concept of stereotypes, in communicating identity ma...

Developing a Communication Plan for Jack B Nimble

plan. The initial target audience are the senior management of the company who will need to approve the plan and ensure that suf...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Communication Case at Office Supply Store

talk with her own unit when considering new marketing ideas. In effect, this wastes time and the structure could cause tension if ...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...