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Essays 1 - 30

Advertising Campaigns and Nonverbal Communications

In nine pages this paper examines the nonverbal communication of facial expression in a fictitious company's advertising campaign....

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Classroom and Nonverbal Communication

In four pages this research paper discusses Nonverbal Behaviors by Virginia P. Richmond and James C. McCroskey and the article 'No...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Nonverbal Communication and Emotion

This paper looks at the relationship between nonverbal communication and human emotions. The author addresses gender issues as we...

Edward T. Hall's The Silent Language

In five pages this text is reviewed in which nonverbal elements of language are discussed with the emphasis upon the role culture ...

Nonverbal Communication and Gender

In ten pages this paper examines the gender differences regarding nonverbal communication in an overview of history, nonverbal cue...

Nonverbal Communication Across Cultures

Nonverbal communication can be just as important as verbal in conveying intent and feeling. This paper discusses nonverbal challen...

Cues of Nonverbal Communication

In 10 pages nonverbal communication is considered in an examination of nonverbal types of cues. Twelve sources are cited in the b...

A Communication Analysis

In five pages two hypothetical scenarios are used to analyze the type of communication that has been used in each and includes dis...

Campaign Rhetoric in the 1992 Presidential Race

most powerful men in the world. Those who seek the seat are willing to go the limit to obtain it. The United States presidential...

Information Age Communication Variants

1998, p. A7). Some have heralded the acceleration of Internet communication as a significant advancement in both intercultural co...

The Criminal Justice System and Nonverbal Communication

communication is all the more difficult. Studies have indicated that individuals use a huge variety of nonverbal responses in orde...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Stuart Hall: Encoding/Decoding

reflects their own position, experiences and interests" (Chandler, 2001). This position "involves contradictions" (Chandler, 2001)...

Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th...

Overview of Election Campaigns

the emphasis in this paper the student will want to put on the Mayoral race in Houston on November 6, 2001. A comparison of sever...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Perception and Communication

With proper communication, individuals and organizations are able to share information, analyze situations and to set goals (Nelto...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Book Report on Tony Allesandra and Phil Hunsaker's Communicating At Work

skills, such as giving positive reinforcement and empathic listening (p. 46). The authors also point out that adapting ones commu...

Communication and Global Organizations

route that communication may take can be seen as ineffective in some instances, with the bureaucracy slowing down the transference...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...