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Essays 91 - 120

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Narrative of the Life of Frederick Douglass and Slave System Logic Logic

In five pages this paper examines the construction of a logical system within the context of slavery as described in Frederick Dou...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

U.S. Army Pay Systems

salary is vastly different, $48,468 for the civilian and $26,967 for the military sergeant but the total package tells another st...

Cognitive Science - Emotion And Cognition

three dimensions of emotions which were presented in pairs of opposites: "pleasantness/unpleasantness, tension/release and excitem...

The Importance of Managing Emotions

the literature on the subject by visiting fables or creating stories to demonstrate the importance of emotion. Goleman (1997) ex...

EMOTIONS IN HUMANS: UNIVERSAL OR CULTURALLY DETERMINED?

Assessments of emotional processing, from traditional views of emotional expression to the theories of men like William James, hav...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Cinderella Contrasts and Conflicts in Jane Eyre by Charlotte Bronte

focus on her self-respect: "I hastened to drive from my mind the hateful notion I had been conceiving respecting Grace Poole; it d...

Decision Making, Cognition, and Emotions

self-reproach cause the individual to regret the choice made. Reasoning is another element of decision-making that can be influen...

Plato's 'Republic' and a Consideration of Rational Intellect and Emotions

good gifts to their friends and family but often do not have the expenses which would allow them to do so. However, people may use...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

A World Literature Philosophy Symposium

In eight pages an imaginary symposium discusses the dichotomies of the individual versus society, passion versus reason and featur...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

Emotion Definition and Analysis by Paul Griffiths

This paper examines how Paul Griffiths conceptualizes emotions and his social construct emotion theory in 5 pages. One source is ...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

Howard's End and the Symbolism of Materialism and Culture

two major forces, the forces of practical and intellectual, may also be interpreted as the forces of reality and aspiration or of ...

Ads, A Good and Bad Example

This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering ...

Positive Emotions and Emotional Intelligence

to the preeminence of heart over head at such crucial moments when the conjecture about why evolution has given emotion such a cen...

PROGRAM EVALUATION VERSUS PURE RESEARCH

inquiries. Research, in fact, is considered to be "investigation or experimentation aimed at the discovery and interpretation of f...

Matrix Evaluation Point Justification

Further, the Executive Summary should provide cost information in enough detail to give decision-makers an accurate view of how mu...

2 Peer Evaluation Thesis Summaries

To connect the inability to substantiate election monies is certainly indicative of underhanded tactics Ukrainian militants employ...

Communication and Psychology

world around them which in turn will impact on the way communication takes place (Coupland et al, 1991). The use of this then ext...