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Essays 241 - 270

Honesty in Change Management

The writer considers whether or not it is necessary for leaders and management to be honest with employees during the change proc...

Thoughts on Music and Worship

This essay pertains to the debate in Christian churches over what sort of music should be played during services, traditional hymn...

Health Care, Cost Control

This paper offers an overview of health care cost control strategies during the last 4 decades, and also strategies that might wor...

The Role of Employees in Organizational Change

forces will be concerned with improving the organisation. The influences which prevent change are the restraining factors....

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

Ameritrade Case Study

demand of a product in relationship to the level of change in price. The usual pattern will be that as the price of goods or servi...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

Impact of Advertising

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Graphic Arts in the Future

expect in the coming years. He says now that current standings have been established, it is time to create goals for the year 2001...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Advertising Industry Changes

the role of the agency has been immeasurably altered. And while advertising agencies have had to change, part of the reason is tha...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

UK's Regulation of the TV Industry Present and Future

In five pages the regulation of the UK television industry currently and the future changes that will result from the consolidatio...

Current Events and Techniques in Advertising

spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; howeve...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

New Media and Advertising Agencies' Changing Role

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...