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Essays 1051 - 1080

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Adults and the Controversy Surrounding Video Games

This paper argues that both adults and children can be negatively impacted by violent video games. The medial plays a dual role i...

Ads, A Good and Bad Example

This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering ...

When Are Your Creations Yours

Copyright laws have been in force for decades. They tend to be somewhat vague leaving people confused about things like plagiarism...

Process Issues Dickeson Model

The recent economic crisis has once again led state legislators and governing boards insisting that colleges set priorities for th...

Image Enhancement and Eating Disorders

This paper contends photoshopping, the generic terms for the so called enhancement of images of the human form used in advertising...

VIRAL MARKETING: IS IT ETHICAL?

Discusses viral marketing and whether it is an ethical advertising tool. There are 3 sources listed in the bibliography of this 7-...

UNETHICAL BEHAVIOR OF PHARMACARE IN CONNECTION WITH AD23

Answers questions pertaining to the business, marketing and advertising non-ethical behavior used by PharmaCARE in its distributio...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Advertising Agencies and Strategic Planning

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

The Creation Of Ontario's Crawford Lake

decompose; as such, anything thrown into Crawford Lake that has sunk to the bottom will likely remain intact in its original form ...

Advertising Effectiveness

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

Values Creation and Jarir Bookstore

assumptions are that the company wants to increase its use of resources to save on costs and also to increase sales. It is also as...

Mergers and Value Creation

is likely that the acquiring firm may have management systems and abilities which are superior to that of the target which was acq...

A Critique and Questions on Advertising

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

Research on the Practice of Subliminal Advertising

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

Positive Perspective on Advertising and Ebonics

more powerful way that what would be accomplished with the use of standard English. People identify, after all, with people that ...

Advertising and the Use of Ebonics

blacks in the U.S. and the Caribbean alike (Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable ...

Using the Determinants of Demand to Make Strategic Business Decisions

Knowing the elasticity will give the bar manager a strong indication of the effect a price change2 may have. In calculating the i...

The Importance Of Studying Psychology

the truly mentally imbalanced individuals with those who displayed antisocial behavior far different from their unstable counterpa...

Gender Stereotyping in Advertising

markets effectively" and, also, advertisers may have limited their opportunities for increasing the effectiveness of their ads by ...

California Law and Medical Practice

in the documents. The period of time that Dr. Sanders has to respond to the lawsuit is based on the method of service, and so can...

Gender Constructs in Advertising

as a potent tool to construct a certain kind of social reality and perpetuate certain stereotypes based on the contrived social re...

IKEA and the Creation and Maintenance of a Healthy Organizational Culture

well being of employees might fall under that camp. Attention to employee development and allowing personal aspects to merge with ...

Marketing Through Stories: A Comparison of Buttery Spreads

of sorts that makes doing so truly challenging. There are candy aisles, colorful high sugared cereal boxes, and high fat gourmet i...

The Influences of Advertising on the Behavior and Values of Children; A Research Proposal

advertising is not have any significant impact on children and the way they perceive brand, as such it does not have any impact o...

Popular Culture of 1950s America

not something that sprung up in the 1990s or 1980s. Yes, it is a 1950s phenomenon ("Film History of the 1950s"). McDonalds was fra...

Advertising Issues

lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...

The Silk Road

Inc. 1-800-90-WRITE No Portion of this Document may be Reprinted without Proper Attribution to The Paper Store as a Source. TRAV...

Image Records For The ARMA

attributed to digital electronic imaging: 1) analog - human readable information on paper and microfilm; 2) ASCII - binary digital...