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Essays 691 - 720

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

The American Dream in Advertising

includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

The Journal of Advertising Research Analyzed

In a research paper consisting of five pages the publication's purposes are first discussed before an article sample from the May/...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

How Women Have Been Depicted in Advertising Copy

in the Past In first looking at the past in relationship to advertisements we note that one of the primary goals of advertisemen...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

A Persuasive Memo about Tobacco Advertising

misconstrued. The womans expression is defiant, even angry, while the man is smiling up at her. This suggests that he is pleased w...

Advertising Analysis of Red Wing Shoes

free kickstand with purchase. It only says Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Win...

Increasing Health Care Costs

The health care situation is rather complex, but solutions can be implemented once the problem is thoroughly understood. This pape...

Health Insurance Costs - A Nuanced View

purchase health insurance at the same cost as those without such conditions? Why or why not? The question of whether or not indi...

Handheld Cost Profit Value

units sold 1,448,031 Variable cost per unit 140.00 The fixed costs are given as 70,000,000, so we have the costs. Here we will ass...

Reflection on a Project To Reduce Oxygen Supply Costs

care. The idea of reducing the costs associated with oxygen while not having a direct impact on staffing levels of quality of care...

A Cost Benefit Analysis of Cloud Computing in Developing Nations

that utilized information technology heavily grew at a rate three times faster than others (Atkinson & McKay, 2007). Therefore, ju...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Cost Factors in the Construction Industry

box" home stores continue to affect building materials; and employment reached a record high (First Quarterly Cost Report 2006, 20...

Proposition 82 and Cost Benefit Analysis

African-American and Latino students" (New Research Exposes Hidden High School Drop Out Crisis, 2005). "Official" graduation rate...

Managing Costs Using Common 'Cents' by Saussy

when working toward cutting costs from the inside out: metrics understanding, contractual audits and benchmarking analysis. Initi...

Preventive Strategies, Cost Containment, and Managed Care

stability, while the goal of tertiary prevention "is to help the patient return to wellness following treatment" (Torakis and Smig...