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Essays 691 - 720

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

A Critique on Advertising

much in the same manner that the hotel chain and many individuals want people to see driving a convertible. Two large sections of...

Advertising and Opinion Leader Techniques

psychology and the way in which a person reacts to certain stimuli is a requirement. TARGET AUDIENCE The target audience ha...

The Advertising Strategy Book Positioning: The Battle for Your Mind by Al Ries and Jack Trout

termed "positioning." The key to understanding this book and applying it to the world of advertising is to know what the authors ...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Singapore Advertising

of services available. Peoples lives are busier; marketers become increasingly creative in gaining consumers attention to their a...

An Outline Addressing Whether or Not Billboard Advertising Distracts Drivers

distract road users may further decrease the accident rates on roads. In understanding the interaction the environmental influen...

How Women Have Been Depicted in Advertising Copy

in the Past In first looking at the past in relationship to advertisements we note that one of the primary goals of advertisemen...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

A Persuasive Memo about Tobacco Advertising

misconstrued. The womans expression is defiant, even angry, while the man is smiling up at her. This suggests that he is pleased w...

Advertising Analysis of Red Wing Shoes

free kickstand with purchase. It only says Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Win...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo...

Cost Factors in the Construction Industry

box" home stores continue to affect building materials; and employment reached a record high (First Quarterly Cost Report 2006, 20...

Proposition 82 and Cost Benefit Analysis

African-American and Latino students" (New Research Exposes Hidden High School Drop Out Crisis, 2005). "Official" graduation rate...

Managing Costs Using Common 'Cents' by Saussy

when working toward cutting costs from the inside out: metrics understanding, contractual audits and benchmarking analysis. Initi...

Preventive Strategies, Cost Containment, and Managed Care

stability, while the goal of tertiary prevention "is to help the patient return to wellness following treatment" (Torakis and Smig...

Telecommunications, Value Chain Function, and Cost Drivers

industry value chain as well as the internal value chain aligned with a firm (Securing & Goldbach, 2002). In other words, the valu...

Real Costs and Benefits Determination

over a five-year period. Table 2 demonstrates that the total annual savings at a discount factor of 10 percent is $1,137,210 rath...

United Kingdom Monopolies and Their Cost to Society

the amount spent of research and development was also less. This left some monopolies which would end up lagging behind technologi...

A Sample Dissertation on Low Cost Irish and UK Airlines

trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...

Child Raising Costs from Pregnancy to the Child's First Birthday

this are relatively minor. In determining the average cost of raising a child, after it is born, the student requesting th...

Palace Hotel of Guam and Activity Based Costing Explored

diverse industries during recent years. Despite "this trend in manufacturing, ABC systems have made few inroads in the services a...