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Essays 691 - 720

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

Mass Media and Advertising

In this paper that contains five pages an issue of Family Circle from 1999 is used to discuss how mass media executive decisions a...

Print Advertising and Public Opinion Effectiveness

Public opinion and print media's effectiveness in influencing it are the focus of this paper consisting of six pages in which an a...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Movie Advertising and Placement of Products On Screen

In nine pages this paper considers how products benefit from being placed on screen in television shows, computer games, and films...

Film's Subtle Advertising

In two pages this paper considers the subtle advertisements featured in the movies Back to the Future and E.T. There is no biblio...

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

How Women Have Been Depicted in Advertising Copy

in the Past In first looking at the past in relationship to advertisements we note that one of the primary goals of advertisemen...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

A Persuasive Memo about Tobacco Advertising

misconstrued. The womans expression is defiant, even angry, while the man is smiling up at her. This suggests that he is pleased w...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

Advertising Analysis of Red Wing Shoes

free kickstand with purchase. It only says Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Win...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo...

Cost Factors in the Construction Industry

box" home stores continue to affect building materials; and employment reached a record high (First Quarterly Cost Report 2006, 20...

Proposition 82 and Cost Benefit Analysis

African-American and Latino students" (New Research Exposes Hidden High School Drop Out Crisis, 2005). "Official" graduation rate...

Managing Costs Using Common 'Cents' by Saussy

when working toward cutting costs from the inside out: metrics understanding, contractual audits and benchmarking analysis. Initi...

Preventive Strategies, Cost Containment, and Managed Care

stability, while the goal of tertiary prevention "is to help the patient return to wellness following treatment" (Torakis and Smig...

Telecommunications, Value Chain Function, and Cost Drivers

industry value chain as well as the internal value chain aligned with a firm (Securing & Goldbach, 2002). In other words, the valu...

Masaaki Imai's Gemba Kaizen A Commonsense, Low-Cost Approach to Management

that it is the reality that influences plans and can make them go wrong, so gemba is seen as a source of failure, whereas it is wh...

Research Proposal in Cost Accounting Presented

on the type of business that will be using the full cost accounting system. Certainly every business needs to know the true...

Benefits and Costs of Casinos

traditional library-based literature search was streamlined by a preliminary online search utilizing the vast resources of the Int...

Real Costs and Benefits Determination

over a five-year period. Table 2 demonstrates that the total annual savings at a discount factor of 10 percent is $1,137,210 rath...

United Kingdom Monopolies and Their Cost to Society

the amount spent of research and development was also less. This left some monopolies which would end up lagging behind technologi...