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Essays 61 - 90

The View from the Bottom

that level, however, as job losses continue. Ten percent is a more reasonable estimate at present. The Consumer Price Inde...

Banks, Risk Measurement and Risk Management

the profit is equal to the rate of assets less the rate for liabilities which are then multiplied by the assets less the costs. P...

The Airline Manufacturing Industry

will have ripple effects throughout the industry. Although Delta denies that there will be any hub closures or job layoffs-for now...

Globalization and Supply Chain Management in the Automotive Industry

Management of the supply chain then also becomes more complex. Flaherty comments that the consequences of a longer supply chain in...

Cost Structure and the Airline Industry

In this way the more operating leverage an airline has, the greater its business risk will be. Despite the fact that many analyst...

Overview of the Automobile Industry

In eighteen pages the automobile industry is examined in an overview that includes industry changes, strategic growth, quality ass...

Markets and Healthcare

In six pages the changes within the healthcare industry's status quo are examined in terms of present jobs and advancement opportu...

Is There Hope for Kodak

Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most mark...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...

Erikson on Advertising

of age" (Stages of Social-Emotional Development, n.d.) and requires that the child begin learning about autonomy. The purpose of ...

Merger Between Pharmacia and Upjohn

In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...

UK Automotive Industry and Market Forces

lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...

Music and Sex

ad and an indirect effect on attitudes towards the brand (Jones, Stanaland and Gelb, 1998). Their own study revealed that women h...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Adults and the Controversy Surrounding Video Games

This paper argues that both adults and children can be negatively impacted by violent video games. The medial plays a dual role i...

The Ethical Enterprise of Advertising

In this paper consisting of twelve pages ethics is portrayed as a serious concern of the advertising industry. There are ten bibl...

Social Psychology and Advertising

own car repairs and men cook dinner for the kids. Traditional roles have all but disappeared in an era where people have to fend ...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Structure and Composition of the Fitness Industry

In sixteen pages this paper examines the fitness industry in an overview of composition, structure, how advertising increases dema...

Target Corporation Analysis

In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'che...

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Advertising Markets and the Food Industry from a Sociological Perspective

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

Advertising and Rebellion

In five pages this paper discusses how the advertising industry successfully features rebellion. Six sources are cited in the bib...

An Overview of Advertising

see the buyer, and see how the sales message is getting across and the seller can change his approach if necessary. From the above...

Industry Position of Revlon

In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertisin...

Comparing Change in Two Companies

to customers, many of which were moving to travel low cost competitors, this means offering a high level of service and balancing ...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Reforming Executive Compensation

Large companies typically provide an annual salary of $1 million or less paid in cash, with bonuses provided for short- and long-t...

Fast Food Culture

staples. But it is the cuts of meat that are used, the way it is cooked, and the huge sizes that are served that has led to the pr...

Bank Acquistions, Mergers, and Glass Steagall Act of 1933 Challenges

In five pages the many changes to the banking industry since April 1998 in terms of acquisitions and mergers are examined and cons...