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Essays 61 - 90

Banks, Risk Measurement and Risk Management

the profit is equal to the rate of assets less the rate for liabilities which are then multiplied by the assets less the costs. P...

Is There Hope for Kodak

Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most mark...

Athletic Shoes and the Factors of Concern in the Industry

shift" away from the athletic look have put Nike in as vulnerable a position as it was when Reebok ascended briefly past Nikes cla...

The Greek Shipping Market

market. Countries where the shipping industry is well established and a culture of shipping exist may have an advantage, but this ...

Healthcare Industry and Organizational Behavior

In thirty pages this paper discusses the organizational structural impact upon the healthcare industry's dramatic transformation i...

Entrepreneurial Opportunities in the Deregulated Electricity Industry

In thirty pages this paper considers the electricity industry after deregulation and the opportunities that exist for entrepreneur...

Technology/Hospitality Industry

aided both brands in achieving the goal of operating more efficiently, as hotel management can now run the properties more effecti...

Retail Automotive Industry

in sales over July 2006 (Merx, 2007) and Ford experienced a 19 percent drop (Collier, 2007). In fact, Fords overall car sales drop...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Merger Between Pharmacia and Upjohn

In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...

UK Automotive Industry and Market Forces

lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...

Erikson on Advertising

of age" (Stages of Social-Emotional Development, n.d.) and requires that the child begin learning about autonomy. The purpose of ...

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Music and Sex

ad and an indirect effect on attitudes towards the brand (Jones, Stanaland and Gelb, 1998). Their own study revealed that women h...

Structure and Composition of the Fitness Industry

In sixteen pages this paper examines the fitness industry in an overview of composition, structure, how advertising increases dema...

Advertising Markets and the Food Industry from a Sociological Perspective

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

Adults and the Controversy Surrounding Video Games

This paper argues that both adults and children can be negatively impacted by violent video games. The medial plays a dual role i...

Industry Position of Revlon

In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertisin...

An Overview of Advertising

see the buyer, and see how the sales message is getting across and the seller can change his approach if necessary. From the above...

The Ethical Enterprise of Advertising

In this paper consisting of twelve pages ethics is portrayed as a serious concern of the advertising industry. There are ten bibl...

Social Psychology and Advertising

own car repairs and men cook dinner for the kids. Traditional roles have all but disappeared in an era where people have to fend ...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Target Corporation Analysis

In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'che...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...

Advertising and Rebellion

In five pages this paper discusses how the advertising industry successfully features rebellion. Six sources are cited in the bib...

Comparing Change in Two Companies

to customers, many of which were moving to travel low cost competitors, this means offering a high level of service and balancing ...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Human Resource Management at a Telecommunications Company

high level of reliance on technical skills of relatively few employees as well as services standards, at both customer contact poi...

Technology's Impact on Data Exchange

organizations to ensure the safety of information. Though the precise future evolution of the Internet is difficult to predict, t...

Some Barriers to Effective Implementation of a Safety Management System within an Airline Environment

to meet with resistance, especially in an industry where there has already be a high level of change and the staff may be feeling ...