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Popular Culture of 1950s America

not something that sprung up in the 1990s or 1980s. Yes, it is a 1950s phenomenon ("Film History of the 1950s"). McDonalds was fra...

The Influences of Advertising on the Behavior and Values of Children; A Research Proposal

advertising is not have any significant impact on children and the way they perceive brand, as such it does not have any impact o...

Marketing Through Stories: A Comparison of Buttery Spreads

of sorts that makes doing so truly challenging. There are candy aisles, colorful high sugared cereal boxes, and high fat gourmet i...

SPSS Advertising Effectiveness Analysis

In five pages advertising with SPSS is analyzed in order to ascertain effectiveness and assessments of both positive and negative ...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

Advertising Campaigns and Nonverbal Communications

In nine pages this paper examines the nonverbal communication of facial expression in a fictitious company's advertising campaign....

Telecommunications and the Influence of Fiber Optics

In six pages this paper discusses telecommunications and the importance of fiber optics in advertising and medicine. Seven source...

Rogain Magazine Advertising Fallacy

In two pages this paper presents the product Rogaine's promise of hair regrowth as an example of magazine advertising fallacy. On...

Do Advertisers Have an Ethical Responsibility?

why this is so, one must understand that advertising is no longer merely an industry, but rather a full-on cultural force. In toda...

Toulmin's Analysis and Advertising

a sense, it may rightfully be called that; the purpose of advertising, after all, is to persuade the viewer of some argumentative ...

CORPORATE IMAGE AND “GREEN” ADVERTISING: A LITERATURE REVIEW

give and take with sustainability. Its all in the way of sustainability" (Mohan 2009). Yet the chances are just as good tha...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Advertising and Sex

In five pages this paper discusses how advertising uses sex as an attention grabbing tool in an argument that emphasizes its taste...

Alcohol and Tobacco Advertising

questionable causation as increased use would not leaded to increased advertising, (or would be highly unlikely to), whereas incre...

A Case Study of Profitable Business Strategies

be added each day. By picking up divers at their area hotels this is a complimentary service that will bring in even more busines...

Humor and Television Commercials

In six pages this paper examines how humor is used in TV commercials' advertising strategies. Four sources are cited in the bibli...

Current Market and Advertising on the Internet

consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...

Advertising and Deceit

In ten pages misleading or deceitful practices in advertising are discussed in an introduction, FTC regulations are considered and...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

TV Commercials and Use of Ethnic Dialects

distinctly African-American and southern voice promotes a sense of New Orleans good food and good times. It would appear that thr...

Advertising Company Mailer Creation Process

In five pages this paper discusses the process an advertising agency undergoes regarding a mailer design and completion based upon...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Advertising and Speech Codes Theory

In nine pages this paper examines Gerry Philipsen's Speech Codes theory and discusses how old and new advertising messages contain...