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Essays 601 - 630

How Women Have Been Depicted in Advertising Copy

in the Past In first looking at the past in relationship to advertisements we note that one of the primary goals of advertisemen...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

A Major Digital Advertising Agency

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Singapore Advertising

of services available. Peoples lives are busier; marketers become increasingly creative in gaining consumers attention to their a...

An Outline Addressing Whether or Not Billboard Advertising Distracts Drivers

distract road users may further decrease the accident rates on roads. In understanding the interaction the environmental influen...

Analysis : Advertising For iPhone

brand itself has always connoted "nonconformity, liberty and creativity." This is a subculture that has a certain mindset, traditi...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

Mass Media and Advertising

In this paper that contains five pages an issue of Family Circle from 1999 is used to discuss how mass media executive decisions a...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

History of American Advertising Quackery and Scams

In eight pages this paper examines America's history of quackery and scams with the pharmaceuticals industry the primary focus. T...

Examples of Psychological Advertising

more, the customers will receive a free gift worth $100 ("The Magic of Macys," 2009). In this advertisement, the $29.50 does seem ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Internal Influences On Consumer Behavior - Starbucks

Starbucks experience, a time to drink coffee, sit and read, listen to music, chat with others. But, it goes further. The busy cust...

Stem Cell Article Summaries & Ethical Advertising

protected by two individual signals that result in differentiation rather than self-renewal. D. Weissman, I. L. (2000). Translati...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

The Journal of Advertising Research Analyzed

In a research paper consisting of five pages the publication's purposes are first discussed before an article sample from the May/...

Issues in Australian Law

The second basis of the appeal was that evidence of an alibi had been excluded by the initial trial judge under s.150 of the Crimi...

Sunderland Development Properties Ltd.

possible that of there is a large minority, which means more than 25% of the share ownership, that oppose the action, they would b...

Ethics Issues of the Caltex Plant in South Africa

become complex, as the firm has a duty to the shareholders to undertake business to create profit, potential losses and lost oppor...

The Philippines as a Destination for a Property Business

take a more practical approach, identifying the staff requirements for the expansion, considering the key positions that need to b...

Shana and Children - Ethical Issues

the teenagers Prozac that appears to be her prescription. This is an ethical and legal issue that deals with parents giving childr...

The World Trade Organization and Appeals Criteria

What can be appealed? How does one distinguish between issues of law and issues of fact? Can factual...

Corporate Governance

is why incentive awards are generous (SEC, 2010). Further, the salaries themselves are directly linked to that executives performa...

APA Code of Conduct

attitudes towards himself when others find out. Still, it is essential that the field is perceived as ethical. Students need to be...

The BP Oil Disaster - a Stakeholder Perspective

provided by the relevant ethical standards expected. 2. Stakeholders may be defined in terms of primary and secondary stakeholders...

Problems Associated with Economic Development

natural resources rent account for 8% of the national income the advantages of democracies are eliminated. Collier argues that if ...

Why Offshore Oil Drilling is a Good Idea

groups such as Al Qaeda and Hezbollah got involved. In Venezuela, Miller says, many poor people may try to make some money by trad...