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Essays 601 - 630

A Major Digital Advertising Agency

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

Singapore Advertising

of services available. Peoples lives are busier; marketers become increasingly creative in gaining consumers attention to their a...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

History of American Advertising Quackery and Scams

In eight pages this paper examines America's history of quackery and scams with the pharmaceuticals industry the primary focus. T...

An Outline Addressing Whether or Not Billboard Advertising Distracts Drivers

distract road users may further decrease the accident rates on roads. In understanding the interaction the environmental influen...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

Movie Advertising and Placement of Products On Screen

In nine pages this paper considers how products benefit from being placed on screen in television shows, computer games, and films...

Film's Subtle Advertising

In two pages this paper considers the subtle advertisements featured in the movies Back to the Future and E.T. There is no biblio...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

Print Advertising and Public Opinion Effectiveness

Public opinion and print media's effectiveness in influencing it are the focus of this paper consisting of six pages in which an a...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

Sunderland Development Properties Ltd.

possible that of there is a large minority, which means more than 25% of the share ownership, that oppose the action, they would b...

Issues in Australian Law

The second basis of the appeal was that evidence of an alibi had been excluded by the initial trial judge under s.150 of the Crimi...

Racism: Seaside, CaliforniaSeaside, CA and Racism

races than they are toward others; for this reason, certain races are badgered with no other justification than because of their c...

Political Issues in Nursing

nurses can become political active, as these organizations frequently play an active role in establishing public policy by publica...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Leadership in Law Firms

the profession to take advantage of external and ongoing learning opportunities including leadership and business courses as well ...

Employment Law and Employer Duties; A Case Study

is also an obligation on the employer to ensure that there are adequate welfare facilities arrangements, which may help counteract...

Accessibility for Elderly to Rural Healthcare

been great debate over how to manage health care in the US, it has been relatively recently that the question has been raised that...

Issues For Salespersons - Persuasion, Manipulation, Ethics

the person to do what is right for themselves (Sager, 2009). With persuasion, the decision is clearly left to the consumer and the...

The Nature Of Strategy In An International Context; The Case of Nissan

is also highly reflective of the Japanese culture. The automotive industry in Japan rose up after the Second World War. It reflec...

Community and Sri Lankan, Hindu Heritage

from Muslims and Arabs and in the United Kingdom, Hindus and Sikhs have insisted that they should not be collectively referred to ...