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Essays 91 - 120

Gender Stereotyping in Advertising

markets effectively" and, also, advertisers may have limited their opportunities for increasing the effectiveness of their ads by ...

Obesity and Television Viewing: A Review of Literature

factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...

Overview of the British Advertising Agency Saatchi and Saatchi PLC

In six pages this paper examines the late Eighties difficulties encountered by the British Saatchi and Saatchi advertising firm in...

Approaches to the Reduction of Teen Pregnancies

In five pages this paper discusses teen pregnancies and how to reduce them with topics including advertising, classes in parenting...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

Stark Laws And Other Issues

is referred for tests, a medical code is given to that referral (Dietrich, n.d.). If a clinic of several physicians, for example, ...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

California Medical Law Case

the patient (Overview of California Civil Lawsuit Filing Procedures, n.d.). This restriction may or may not apply in Dr. Sanders ...

Ecuador and Texaco

including a primary pipeline that extends 280 miles across the Andes. To build the roads, forests were cleared and Indian lands bu...

Impact on Language Learning, Global Issues

This research paper explored organizational websites of intuitions that focus on global issues, such as environmental issues, pove...

Nurse Practitioner

collaborating physicians name. Authority to prescribe controlled substances includes Schedule II-V as outlined in the prescribers ...

Global Communications Benchmarking

This 3 page paper is based on a case study. Looking at issues faced in a case study on the fictitious company Global Communication...

In The Image Of God

states that the anthropomorphites commit a grave error because Jesus Himself said that God is a spirit and mans body cannot possib...

Philosophical Issues' Examination

In five pages this paper considers philosophies of James Mills and Immanuel Kant in a discussion of how philosophy can develop iss...

Share Issues and U.S. Issues of Placement

However there is the need here for a very careful choice of stockbroker to make the offer. When we consider these types of offer ...

Product Placement

prove equally beneficial to businesses? Turcotte (1995) argues that it does and lists a variety of reasons. First of all, produc...

Nursing Issues and the Health Issues of the West Family

her, per se, but rather with her expectations of Madeline, which are not age appropriate. The scenario says that Madeline knows be...

Issues in HRM - The Work Life Balance and Issues of Fairness

employers are obliged to comply for all of their employees and protect employees rights; reducing pressure from employers for empl...

Public Issues, Private Issues, and Social Problems

In six pages this paper examines the differences between public and private social issues according to C.W. Mills in this history ...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Advertising Agencies and Strategic Planning

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

Youth Alcohol and Tobacco Use and Advertising

Advertising conditions the audience into believing that they cannot do without the product, regardless of whether the product is g...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Advertising Effectiveness

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

A Critique and Questions on Advertising

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

Research on the Practice of Subliminal Advertising

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...