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Essays 121 - 150

The Battle Over Same Sex Marriages

that the basic needs and desires of a society to maintain stability and social order are often very influential in where a society...

Media's Responsibility for the Obesity Epidemic

would work to resolve the problem and in fact, some people report that religious activity has helped them lose weight. The author ...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Sociological Analysis of “12 Angry Men”

they trust lawyers and never question things, in this case based on the assumed truth that all ethnic and impoverished people are ...

Food Advertising & Children

target children as their principle demographic also have Web sites that market to children (Cowdrey 19). A child who gets bored wi...

Book Review of Barbara Ehrenreich's Nickel and Dimed

been hired, almost on the spot. Her "almost on the spot" hire is a job with a hotel restaurant, from 2:00 to 10:00 p.m. for $2.43 ...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Social Institution, Ethnocentrism, and Id Concepts

conscience thoughts and counteracts the ID (Ego, 2006). Freud stated that the Superego is the moral agent that links the consciou...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

American Obesity and Fast Food

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

Different Types of Sociological Research Approaches

those aspects (religion) and rather than offering alternatives, asks the subject to place religion on a sliding scale of importanc...

Methodologies of Sociological Research

power, which indicate submissiveness, and so on....

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Porter's Five Forces Model Analysis of the Lodging Industry

not be possible. Second, the supply is perishable in that there is no inventory to store; a room is rented or it isnt. Third, oper...

Amazonians and Sexual Behavior in Anxious Pleasures Sex Lives of an Amazonian People by Thomas Gregor

In five pages this anthropological and sociological text is reviewed....

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Theorists Barry Glassner and Antonio Gramschi

there should be working class intellectuals, and that one way that these workers allowed themselves to be controlled was by not as...

Failure of the American Family as a Sociological Model

In six pages this paper discusses the various issues that have undermined the American nuclear family as a failed sociological mod...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...