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Essays 211 - 240

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Public Perception Shifts

In ten pages this paper discusses various issues that represent public attitude shifts....

Public Speaking Guides

In seven pages a comparative analysis of public speakingn texts The Complete Idiot's Guide to Public Speaking by Laurie E. Rozakis...

Conflict Between Public Protection and the Public's 'Right to Know'

In 5 pages this paper examines national security censorship of information by the FBI in order to protect the public, the public's...

Boston Public Garden and the USS Constitution

These public areas are contrasted and compared in five pages in terms of structural and viewing considerations....

Public Administration v. Private Administration

In 5 pages this paper contrasts and compares private and public administration with similarities and differences discussed....

Private and Public Space Commercialization

that we have filled the cultural void of popular culture. The effect of media on popular culture is world wide. Often times this...

Studies in Public Administration

to meet the "major goals of society" (Stillman, 2000, p. 1). For instance, he says, if a state agency proposes to build a new high...

History of Public Administration

served in the Revolutionary War and employed them in civil service positions in the government (Highlights in the History of Publi...

Public Spaces Planning in Australia

many businesses have left city centers for outlying, privately owned complexes, where the young people also feel unwelcome (Urban ...

Australian Courts and Statutory Interpretation

are not necessarily the same words (or meanings) and as a result, the photographer can argue that the purpose of the import was no...