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Essays 1981 - 2010

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Learning Theories Applied to Computer Education

This paper addresses the learning theories of constructivism and mastery learning. The author tests these theories by applying th...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

Management Theorists on Course Setting

In eight pages course setting management theories are considered that support the statement, 'Knowledge of basic management theory...

Keynesian Perspectives on Contract Labor

In thirty two pages contract labor theory is reviewed in terms of its Keynesian monetarist and neoclassicist theories with a discu...

Social Journey of Economic Theory

In six pages the influence of society upon economic theory is considered in a discussion of theories by J.M. Keynes, Karl Marx, Th...

Basic Economic Theories and Inflation

In nine pages inflation is discussed in a consideration of basic economic theories including predictability, trends, recessions al...

Hotel Human Resources Management Theories of Peter Senge and Edward Deming

In seventeen pages service industries and hotel HRM are examined within the contexts of the Learning Organization theory of Peter ...

Life and Work of Management Theorist Dr. William G. Ouchi

In five pages this research paper discusses the life of Dr. William Ouchi and his work, which focuses upon his contributions to ma...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Print Advertising and Public Opinion Effectiveness

Public opinion and print media's effectiveness in influencing it are the focus of this paper consisting of six pages in which an a...

Movie Advertising and Placement of Products On Screen

In nine pages this paper considers how products benefit from being placed on screen in television shows, computer games, and films...

Film's Subtle Advertising

In two pages this paper considers the subtle advertisements featured in the movies Back to the Future and E.T. There is no biblio...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

History of American Advertising Quackery and Scams

In eight pages this paper examines America's history of quackery and scams with the pharmaceuticals industry the primary focus. T...

G.W. Leibniz's Theory of Monads

This paper addresses Leibniz's Monad theory of a harmonious universe, constructed of infinite monads (units), ascending to the Sup...

Leibniz's Second Theory of Monads

This paper addresses Leibniz's second theory of Monads, or structured units. However his second theory addresses gaps in his firs...

Human Perception, Hume, Descartes, and Berkeley

In five pages human perception and the theories connected with it are examined and then the perception theories of this trio of ph...

Analysis of the Pluralism Philosophy

In twelve pages this research paper examines the evolution of pluralism in a consideration of such philosophies as David Hume's em...

Analysis of Identity of Meaning Theory

In two pages U.T. Place is one of the theorists considered in a discussion of the Identity of Meaning Theory with a contrast of th...

The Journal of Advertising Research Analyzed

In a research paper consisting of five pages the publication's purposes are first discussed before an article sample from the May/...

Motivation Theories

In five pages types of employee motivation are considered in the theories of Adam Smith's 'economic man, Taylorism, social man of ...

Sociology Q and A

of psychology so the attraction to social factors is often minimized. Another reason why Freud was influential in terms of soci...

A Critique on Advertising

much in the same manner that the hotel chain and many individuals want people to see driving a convertible. Two large sections of...

Language Theories of Cummins, Krashen, and Vygotsky

problems unaided, and their potential for improved problem-solving if guided by another. Within the ZPD was a process known as sca...

Business Studies' Project Reflective Learning Document

In twenty four pages this business studies' project's reflective learning document includes learning theories such as those by Lew...

A Contemporary Feminist Critiquing of the Liberal Tradition

for the legitimacy of modern civil government is to be found by treating our society as if it had originated in a contract. The a...