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Essays 571 - 600

Electronic Commerce and The Ford Motor Company

In thirteen pages this paper discusses how Ford had utilized ecommerce for marketing and advertising purposes. Twenty sources are...

Advertising and Effective Team Campaign Approaches

In seven pages this paper discusses how an advertising campaign is effectively created. Five sources are cited in the bibliograph...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

Content and Advertising Within The Magazine Industry

editorial boards were potentially quite susceptible to the influence of advertisers (Olson, 1995). Advertising revenue did make p...

Children Consumerism, TV, and the Internet

is no denying that their very presence has drastically altered humanitys existence since the mid to late 1940s. Through a number ...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Advertising Company Mailer Creation Process

In five pages this paper discusses the process an advertising agency undergoes regarding a mailer design and completion based upon...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Advertising and Deceit

In ten pages misleading or deceitful practices in advertising are discussed in an introduction, FTC regulations are considered and...

TV Commercials and Use of Ethnic Dialects

distinctly African-American and southern voice promotes a sense of New Orleans good food and good times. It would appear that thr...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

Neoclassicism vs. Romanticism, Rasselas vs. Frankenstein

Rasselas by Samuel Johnson and Frankenstein by Mary Shelley offer a study in Neoclassicism and Romanticism, respectively. This pap...

Of Mice and Men vs. The Pearl

Mexican Peninsula just south of San Diego. Like Of Mice & Men, it is confined within a time period of only a few days, and also l...

Behavior That is Rational vs. Irrational

Jason was only seeking his own gratification. He wanted to have it all. His intent was to gain both power and social standing by...

Twelfth Night vs. The Tempest

Twelfth Night and The Tempest by William Shakespeare share a number of comedic scenes and an undercurrent of comedy as well. This ...

Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th...

Beethoven vs. Bach

used two themes, which were contrasted by the composer within a homophonic texture. In other words, the fugue depended on theme ...

Huck Finn vs. Antonia

William Cather in My Antonia and Mark Twain in The Adventures of Huckleberry Finn dealt with complex social issues by painting the...

England's King George III vs. the American Colonists

armed forces is nothing short of an insurrection which the King has the God-given right as their sovereign to suppress. King Geor...

Variable Costing vs. Absorption

In this overview of seven pages two methods used in cost accounting are discussed and the manufacutring and service providing orga...

Leadership vs. Management

the right thing Administer Copy Focus on systems and structure Rely on control Have a short-range view Ask how and when Have an ...

The Journal of Advertising Research Analyzed

In a research paper consisting of five pages the publication's purposes are first discussed before an article sample from the May/...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

Protagonists in The Hairy Ape vs. Babylon Revisited

Robert ‘‘Yank'' Smith in The Hairy Ape by Eugene O'Neill and Charlie Wales in Babylon Revisited by F. Scott Fitzgerald...

E-Commerce, Physical Presence vs. On-Line Existence

This paper provides a discussion of the July/August 1999 report featured in the Harvard Business Review addressing a retailer's ph...

Shakespeare's Villains, Iago vs. Shylock

Othello's Iago and The Merchant of Venice's Shylock are villains who drive much of the action in the plays. This paper examines Sh...

Intimacy vs. Paradox, a Literary Comparison

an adult. A common situation in comedy is when capable, resourceful, sophisticated individuals are turned into a caricature of a...

Baudelaire's Dog, Familar vs. Foreign, and E.E. Cummings

being graphic, and sometimes that takes getting used to as well. That same quality of foreign-ness can be applied to the work of ...