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Essays 1351 - 1380

South Korea Racism Awareness

In a paper of six pages, the writer looks at South Korean racism. Awareness is targeted in a broad communications campaign. Paper ...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Computer Vulnerabilities in the Energy Industry

Cyber security is an important issue within the energy sector. The Stuxnet targeting of Iranian nuclear facilities demonstrated th...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

After-School Program Grant Case

This case focuses on one professional who is applying for a grant to expand his after-school. He wants to hire a friend as program...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

A STUDY IN CONSUMER SOAP

its more important to understand consumers needs and what they respond to before launching any kind of marketing campaign (or prod...

Marketing and The Importance of the Decision-Making Process

current downturn in the stock market, people are changing all of their habits. They may be less inclined to make decisions about l...

Airline Industry Trends

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

Home Depot's Location Strategy

and even employees were concerned. One mused, "They are just doing this to prevent Lowes from getting into the market ... I am wo...

Financial; Analysis of Theolia SA 2004 - 2007

the numerical values may appear to be unusual, therefore the focus of this financial analysis will be on the margins and ratios as...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

HIV Education Lesson Plan for African Americans

This research paper describes the targeted learner population, which is African American men and women between the ages of 18 and ...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Comparative Analysis of Evelyn Lau’s Runaway: Diary of a Street Kid and the Anonymously Written Go Ask Alice

she had no particular interest in helping or educating others. For Lau, her diary represented the ultimately self-expression her ...

Riordan Manufacturing Industries

However, there are also weaknesses. If exporting is undertaken as a stand alone strategy, regardless of whether it is direct or in...

Long Term Objectives for Starbucks

The long term objective is that there will be an increase in this target market without detracting from older consumers and that b...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Urban Outfitters

2008). Other stores opened in the interim, however. The company established its Free People wholesale division in 1984 and...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

Lester Electronics Case Study; Financing Issues

takeover bid which is being made by Avral Electronics for Lester, this would appear to be a move to increase market share by Avral...