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Essays 1441 - 1470

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Arguing Against Drug Legalization

In five pages this report supports illegal drug criminalization by examining various success U.S. programs targeting the problem. ...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

History, Status, and Outlook of the Discount Retailing Industry

In seventeen pages this paper discusses the discount retail industry in terms of history, present status, future, outlook, and man...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

China and IKEA

such the company may also look at increasing the number of the potential target market visitors that they can get to visit the sto...

Indian Company MphasiS BFL Limited

acquiring MphasiS, such as system integration expertise, blue chip customers, like Citibank, Charles Schwab, Morgan Stanley Dean W...

Ice Cream Machine Sales Plan

ice cream market, there has also been a shift in the type of demand that is seen, with a greater level of demand for home products...

A Paper About Wal Mart

costs low extended to his new company; "[O]n business trips, everyone, including the boss, flew coach, and hotel rooms were always...

Advertising Analysis of Red Wing Shoes

free kickstand with purchase. It only says Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Win...

World Wildlife Fund Marketing Plan

wildlife and wildlife habitats throughout the world. The international headquarters are located in Switzerland, but the organizat...

Marketing Plan for the World Wildlife Fund

the unsustainable consumption of the worlds natural resources" (WWF, 2008). The goal is to protect the environment by infl...

MCDONALD'S AND PRODUCT MATRIX

kids (this is why the Ronald McDonald charities were set up, too) (Spurlock, 2005). Along those lines, McDonalds other ta...

How to Increase FDI Into Libya; Introduction and Methodology

The environment has changed in recent years, with some measures undertaken in order to encourage FDI, this has included increased ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Ahold and Groupe Casino at Potential Takeover Targets for Tesco; A Financial Analysis

may make potential good acquisition targets are Ahold and Groupe Casino. Ahold operates in the US and in Europe, Groupe Casino is ...

Assessing Divisional Performance

and a high growth rate is an unknown quantity, the final result is not known and as such this is referred to as a questions mark, ...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

STARBUCKS TO GO - STRATEGIC ANALYSIS

The On-The-Go concept will be set up in the lobby of office buildings (or the main building of a corporate campus) - and it will h...

iTunes Marketing

and would not consider using any other site other than iTunes due to the high level of brand loyalty. Sarah is in...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

Baptist Health Home Health Marketing Plan

expanding market share now and then maintaining that share as the target market increases in size. Situation Analysis BHH...

Global Village; A Retail Business Outline

employees or agents. There are a number of advantages in this, There will be share capital issued that can reflect the cap...

Homeless Veterans with PTSD

to a Veterans Administration (VA) inpatient program for the treatment of substance abuse. Research has definitively established ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

The Don Café; A Business Plan

for the founders. 2. The Business Concept The business plan is to open a new style caf? and shop in Canterbury. There caterin...

Business Plan; Azam in Canterbury

advantage of differentiation in terms of the food that is offered and control costs so that the restaurant is profitable, this is ...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...