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Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...

Mass Media and Advertising

In this paper that contains five pages an issue of Family Circle from 1999 is used to discuss how mass media executive decisions a...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th...

ADVERTISING, TEENS AND UNPROTECTED SEX

have HIV/AIDS and if they do, this isnt something they would likely share with their students), and how the topic is presented. It...

A Critique on Advertising

much in the same manner that the hotel chain and many individuals want people to see driving a convertible. Two large sections of...

History of American Advertising Quackery and Scams

In eight pages this paper examines America's history of quackery and scams with the pharmaceuticals industry the primary focus. T...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Movie Advertising and Placement of Products On Screen

In nine pages this paper considers how products benefit from being placed on screen in television shows, computer games, and films...

Film's Subtle Advertising

In two pages this paper considers the subtle advertisements featured in the movies Back to the Future and E.T. There is no biblio...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Print Advertising and Public Opinion Effectiveness

Public opinion and print media's effectiveness in influencing it are the focus of this paper consisting of six pages in which an a...

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

Educating Parents To Manage Child Eczema

(2006) commented: "Sleep disturbance from scratching affects the whole family, and witnessing a child scratching their limbs until...

Enron & WorldCom: Who Blew The Whistle?

agreement -- why should the whistle blowers? This is precisely how the handful of individuals felt when they learned their corpor...

Canada: Haven For Criminals Entering From The United States

become accountable for harboring criminals. The aspect of accepting personal responsibility for ones actions has long represented...

Tertiary Prevention: Family Violence

childs natural means of expression, namely play, is used as a therapeutic method to assist him/her in coping with emotional stress...

The World is Getting Fatter

Obesity is a global issue that is nearly an epidemic. The CDC reported that over the last 30 years, obesity has more than doubled ...

Suggestibility In The Child Witness: Cognitive, Social, Motivational And Biological Factors

from the original version that it is wholly unrecognizable, a phenomenon of human nature that speaks to the differing perspectives...

Parents With Antisocial Personalities: Risk For Childhood Development Problems

disorders as they relate to childhood neglect and psychological development inherent to antisocial parents. The bonding tha...

Why Kids Kill

no-parent families, emotionally absent parents, working parents - all these situations contribute to the lack of a childs moral an...

Review of "African American Mothers' Views of Their Infants' Language Development and Language-Learning Environment"

of expecting there to be great differences between cultures within the US as well. The authors use sources from the 1970s and 198...

W.W. Brown/Clotel

into the pen during the day. After the best of the gang were sold off, the balance was taken to the Exchange coffee-house auction ...

International Save The Children Alliance

Executive Directors of a number of national Save the Children organizations across the world (International Save the Children Alli...