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Essays 661 - 690

The Journal of Advertising Research Analyzed

In a research paper consisting of five pages the publication's purposes are first discussed before an article sample from the May/...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

A Persuasive Memo about Tobacco Advertising

misconstrued. The womans expression is defiant, even angry, while the man is smiling up at her. This suggests that he is pleased w...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

Advertising Analysis of Red Wing Shoes

free kickstand with purchase. It only says Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Win...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

Analysis : Advertising For iPhone

brand itself has always connoted "nonconformity, liberty and creativity." This is a subculture that has a certain mindset, traditi...

Advertising Analysis/3 Gaming Ads

a solid light blue background. Darker blue rises from the bottom of the screen and solidifies into the outline of a castle and a v...

Advertising Fallacies

a product for a tough man (Poucher). Other products also appeal to male consumers with ads that are "riddled with logical fallac...

Advertising on YouTube

new supervisor is not substantial. Also, while missing an important meeting is not always grounds for dismissal, it is likely the ...

The Value of Fuel Hedging in Small to Medium Airlines

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

Information Systems and their Relative Value to Organizations

an advantage based on information technology must look beyond the technology itself and develop some solution which incorporates a...

Bradstreet and Taylor: The Poetical Expression of Puritanical Values

the very antithesis of natural ("fleshly" or "bodily") love. Similarly, Taylor reframes the natural death of a wasp in the cold as...

Counseling: Exploring the Therapeutic Value

therapeutic value primarily because it is built upon a foundation of solid psychological premises and ideas. It is these ideas whi...

The Sociological Perspective Value Clusters and Contradictions

As a discipline, sociology attempts to explain human interrelationships and...

FIRM VALUE INCREASES AND IMPACTS ON SHAREHOLDER WEALTH

raise capital. But what was interesting about these particular offerings is they were introduced to the market with no real number...

Valuing a Target Bond

should be the equivalent of at least 105% of the original investment. However, if there is no risk with the bank and there is gr...

Maximizing Employee Value Through Job Analysis

topic, one might look at the situation from the perspective of a hypothetical scenario. Suppose that one had just been promoted fr...

SPRINT, T-MOBILE AND SHAREHOLDER VALUE

on shareholder value, despite potential issues such as cost cutting, redundancy elimination and, in the case of T-Mobile and Sprin...

The Organizational Value of Leadership Styles

organization when the leadership is shared between every member of the organization, with each member having responsibility and ac...

Consumer Goods and Social Values

basic and fundamental article of clothing; it is likely that all but a few individuals in Western society own at least one shirt. ...

Research and its Value to Organizations

of perspectives on the problem at hand, so as to facilitate the development of an answer to the problem that is appropriate to org...

Houses in Literature and their Symbolic Value

and symbolic value. The novel tells the story of a British military officer, Charles Ryder, who in the course of his military duty...

"Sometimes in April" - The Value of Narrative Nuance

in Rwanda, because it features a less narrow narrative focus while "Hotel Rwanda dealt far too much with attempts to relive one ad...

SMEs: The Value of Feasibility Studies

which attempts to enter competitively into a market without adequately preparing for the challenges that will be presented by that...

Alpha Values and Inferential Statistics

itself flawed, such that no matter how many tests are performed, the same inaccuracies will be repeated (Sommer, 2010). This can b...

Journal Articles and the Value of Verbal Expression of Research

However, there are certain risks inherent with the use of verbal expression that should be acknowledged. Standardized language is ...