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Essays 391 - 420

Kentucky Fried Chicken Marketing Changes

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

Government Prohibition of Tobacco Advertising and its Youth Impact

al determined, for example, that prior smoking behavior of a family ended up being the most important psychosocial predictor of fu...

A Research Proposal in Advertising Psychology

57). International advertising, then, requires an understanding of the variations that influence the psychology of advertising, i...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

The Pharmaceutical Industry and Erectile Dysfunction

Men who have problems getting or sustaining a penile erection suffer from erectile dysfunction. Erectile dysfunction can be the r...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Techniques in Advertising

involving the interplay of corporations, advertising, and public relations, was undoubtedly the oil spill in the Gulf of Mexico ca...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

Different Influences on the Quantity of Demand

The writer looks at the economic concept of quantity of demand, and considers the way it emerges along with the various influences...

Promotion and Advertising Mix for Anheiser-Busch.

does absolutely no good if the world never sees it. While businesses can differ dramatically from one another, all are subject to ...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Do Advertisers Have an Ethical Responsibility?

why this is so, one must understand that advertising is no longer merely an industry, but rather a full-on cultural force. In toda...

Statistical Trend Analysis

of the school age population will primarily speak a language other than English (Flynn & Hill, 2005). Trends such as these can p...

Advertising in Wind Power

the market has grown by leaps and bounds and represents more than 90% of the current newly installed capacity each year. This is i...

Types of Advertising on the Internet

on the page, it seems to me that they could be very effective. For example, being diabetic, I accessed an informational page on di...

Obesity and Television Viewing: A Review of Literature

factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...

Gender Constructs in Advertising

as a potent tool to construct a certain kind of social reality and perpetuate certain stereotypes based on the contrived social re...

California Law and Medical Practice

in the documents. The period of time that Dr. Sanders has to respond to the lawsuit is based on the method of service, and so can...

Advertising Company Mailer Creation Process

In five pages this paper discusses the process an advertising agency undergoes regarding a mailer design and completion based upon...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

Content and Advertising Within The Magazine Industry

editorial boards were potentially quite susceptible to the influence of advertisers (Olson, 1995). Advertising revenue did make p...

Aspects of a Marketing Study

This paper addresses various topics in the fields of marketing and advertising. This fifteen page paper has eleven sources listed...

Advertising and Liability Case Studies

Several case studies submitted by a student are used to examine ideas in the areas of manufacturing, advertising and business in g...

Oligopolistic and Monopolistic Advertising Markets

In five pages this paper examines how limited advertising can affect oligopolistic and monopolistic competition. There are four b...

Advertising and Deceit

In ten pages misleading or deceitful practices in advertising are discussed in an introduction, FTC regulations are considered and...

Current Market and Advertising on the Internet

consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...

Advertising and Sex

In five pages this paper discusses how advertising uses sex as an attention grabbing tool in an argument that emphasizes its taste...