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Essays 631 - 660

Advertising Effectiveness

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Advertising Agencies and Strategic Planning

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

A Critique and Questions on Advertising

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

Research on the Practice of Subliminal Advertising

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

Advertising and the Use of Ebonics

blacks in the U.S. and the Caribbean alike (Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable ...

Positive Perspective on Advertising and Ebonics

more powerful way that what would be accomplished with the use of standard English. People identify, after all, with people that ...

Analysis of the Internet's Past, Present, and Future

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

False Advertising and Ethical Issues

(Romans & Kiernan, 2002). Of course, that is debatable. Opinion enters the picture, but if a claim can be proven false, then one c...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Youth Alcohol and Tobacco Use and Advertising

Advertising conditions the audience into believing that they cannot do without the product, regardless of whether the product is g...

Accountability of Government

regard and no one should really be surprised as to what comes from the government. At the same time, this piece attempts to explai...

Print Advertising Will Never Become Obsolete

bought space in 28 consumer magazines and its advertisements are either a quarter page, a half page or a full page ("Google Rolls ...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...

Food Advertising & Children

target children as their principle demographic also have Web sites that market to children (Cowdrey 19). A child who gets bored wi...

Nudity in Gucci Advertising

as a sexual stance succulently; "With his hand on her thigh, a kneeling man is poised before the nether regions of a standing woma...

E-Health: Policies And Procedures To Protect Consumer Confidentiality

which is where the AIDS population appears to lose its right to privacy. Schmidt (2005) notes that more currently, the Kennedy-Ka...

Sex in Advertising and the Problems It Represents

on television commercials. In essence, this is a serious problem wherein when sexuality is presented, obviously or subtly, on a co...

Erikson on Advertising 2

(Hoegh and Bourgeois, 2002; p. 573). The researchers were able to confirm empirically what Erikson intuitively knew and promoted....

Questions About Internet Advertising Answered

receive a refund for any portion of time it was unable to be presented to visitors to AdSource. The company further states that c...

Erikson on Advertising

of age" (Stages of Social-Emotional Development, n.d.) and requires that the child begin learning about autonomy. The purpose of ...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

were in no way new or innovative, the designs the company launched with; the Nexia and Espero, were old General Motors designs tha...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...

Ameritrade Case Study

demand of a product in relationship to the level of change in price. The usual pattern will be that as the price of goods or servi...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Is Brand Advertising a form of Social Pollution?

facility to sleep in relative comfort, that consumers do not buy drills, they buy the ability to make holes, it is the use that t...

Nudity in Advertising; An Introduction

females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...