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Essays 961 - 990

Discussing the Merger of AOL and Time Warner

January 2000). AOL also owns Netscape, which it purchased in 1999 and it owns Digital City and ICQ, an internet messaging service,...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Changing Status of Coca Cola

arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtu...

Managing Credit from the Perspective of a Creditor

the credit managers job somewhat easier in the future. The credit management function does not always have control over the organ...

Customer Understanding and Information for Commercial Purposes

company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...

Capital One Credit Card Company

fees, payment history, parties to transactions, and credit card usage (Capital One, Privacy, 2002). * Credit bureaus to determine ...

Economic Effects of Changes in the Interest Rates

such the company will find that both its income and expenditure streams will be effected (Howells et al, 1998, Carmichael, 1983). ...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Cigarette Marketing at Philip Morris and R.J. Reynolds

premium brands by the same manufacturer (Beardi, 2001). As such, what the cigarette companies attempt to sell is image and self-es...

Fast Food Consumer Goods' Marketing

follows an erratic path of sales each year. The company seeks to discover the reasons for that inconsistency, increase sales and ...

Overview of Consumerism

the process that goes on in this black box is usually undertaken in one of two ways. This may be by the category-based evaluation ...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

19th Century Trends, Consumerism, and Women's Fashions

worth a great deal of cash and even on the hip hop scene, gold teeth are something to envy. In some way, this is as true today as ...

The Unique Channel Antitrust Case Study

they dont like that particular disc jockey. The same advantage holds true for advertisers. Marketing campaigns and specific adve...

Prescription Drugs Copay

$10 for all others. That was not too long ago. I a writing because I believe that you should lower the co-payment on prescription ...

Arguing in Favor of Patronizing Local Shopping Establishments

That includes all of our local businesses, those small, one-location things that have been closing at record rates since Wal-Mart ...

Consumer Culture and British Fashion Magazine Influence

the expectations of society but the unreal and artificial world of the media. A recent study of focus groups opinions of images fo...

1990s' Consumer Influence of Fashion Magazines

that models depicted in todays magazines, because they are tall and thin, only represent 5 percent of the population and are impos...

Consumer Model of Pop Culture

for the last sentence. Therefore, the last sentence in this paragraph would be the thesis: Given the intrinsic link between cultur...

U.S. Consumer Spending

government sector. The product of the business sector is its sales of final product, measured in dollars. In order to determine...

Consumer Changes and the Influence of the Hospitality Industry

1998, and all of Europes leading economies opting into the union were able to join in the first wave in 1999. What the...

Consumer Impact of the Microsoft Monopoly and Antitrust Case Lawsuit

equipment long before it lost its ability to perform. Hardware manufacturers dealt with intense competition and found it benefici...

Insurance Regulations in Hong Kong

Trade Organization has meant more opportunities for Hong Kong insurers (Xinhua News Agency, 2002). It also means that there is ple...

Department Store and its History

other retail considerations. This revolution was not limited to retailing considerations alone, however, but extended all the way...

Choices of Consumers and Branding

customer loyalty has lead to several phenomena. The brands, in terms of quality, will usually deliver what they promise, if this w...

Behavior of Buyers

often with a higher age. However, there are some trends we can gather even at this level. The choice of a holiday is one of a hi...

1945 to 1970 Consumer Culture and Women

Mass Market makes it easy to understand the growth pattern of gender-based consumerism that occurred throughout the twentieth cent...

Issues Involving Computer Viruses

In a paper consisting of twenty one pages compromised computer security and Internet privacy are just two of the issues considered...

Store Location Selection

a location where the store is seen and better, where people will need to walk by it (Isidro, 2001). Even so, the owner will most l...

Economic and Business Impacts of Shoplifting

and most often, it is the amateurs who are most often caught (McGoey, 2003). There are different kinds of professional shoplifter...