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How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Criminology and Biology

as pariahs. Although the film is science fiction, this along with other fictitious works demonstrates the problem of human nature ...

The Problem of Alcohol Abuse - Impact in Abusers and Families

Alcohol poses a direct risk as a result of the physical impact it has on the body. The use of alcohol is often seen as a social ...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

A DISCUSSION ABOUT MOTIVATION

calories and getting more exercise. This is an example of extrinsic motivation; in other words, doing something for the sake of so...

Treatment for Sex Offenders

that Scheela supervised, she heard the gruesome details of the abuse that one member of the group endured as a child, as well as t...

Adult Children of Alcoholic Parents - Assessing the Negative Impacts

and effectively determine the true scope of the impact upon adult children of alcoholic parents, one must recognize that such data...

A Research Proposal to Determine How Employers May Decrease Employee Absences

that employees may take time off of work for a number of reasons, some of which may be valid, such as illness and family emergency...

The Passenger Train Industry as an Oligopoly

order to overcome potential problems associated with monopolies. Many railway industries had been nationalized, this facilitated l...

Communications and Consistency Theory

Austrian psychologist Fritz Heider developed one of the earliest consistency theories, balance theory, which focused on the relati...

Microsoft and Monopolies

competing Netscape equated to exclusive dealings and were anticompetitive (Lapotka, 2009). Not all charges were upheld; the second...

Cognitive Therapy and Personality Disorder

hopelessness; he feels he is not good enough and not worthy. (2) affectivity (i.e., the range, intensity, liability, and appropri...

Personality and the Impacts on Situational Behavior

and the situational behaviors related to personal history can have a significant impact on how traits are integrated and behaviors...

Internet CBT for OCD

disorder that is characterized by obsessions, i.e., thoughts, and/or compulsions, acts that must be done. The acts become rituals....

Issues in Addiction and Maladaptive Behavior

important to understand the difference between use, abuse and dependence because these terms denote the stages of maladaptive beha...

Predicting Adolescent Crime

external controls are social and legal. Socialization is the reason for law-abiding citizens. Hirschi later offered a social bond...

Personality Issues and Police Character

character, which means that trustworthiness, and respect and love for honesty are factors that are integrated into their personali...

Utilizing 3 Theories

colleagues developed the Transtheoretical Model (TTM) at the University of Rhode Island Cancer Prevention Research Center in the e...

Music as Symbolic Behavior/Alan P. Merriam

"symbols," and their relationship to art and its abstract nature. Having established a basis for discussing symbolism, specific ...

Two Topics, Self-Efficacy/Childhood Obesity

Self-efficacy is a concept that refers to the degree to which individuals perceive themselves as having the ability and capability...

Motivation Retention Hotel

on the floor until the pit boss changes. The first step would be to have this person attend a management and leadership class to l...

Modified Leadership Construct for Health Care

are more easily measured. You can determine how much time is spent on the task, how much on team development, and how much on each...

The Super Bowl and Consumerism

States better if one seeks out those rituals which are widespread but entirely socially constructed rather than traditionally inhe...

Personal Spece Distances

the sidewalk so as not to destroys someones property (Leig, 2011). One of the dangers of excessive territoriality is something t...

ETHICS AND THE MILITARY OFFICER

Discusses ethics and moral behavior that needs to be considered by a military leader, especially in light of today's situations. T...

Sex, Drugs, Alcohol, and Media's Portrayal, the Effect on Children

clear that the portrayal of underage alcohol and drug abuse that is presented in the media, as well as the portrayal of sexual beh...

Human Attachment and Oxytocin

biopsychological study looked at the relationship between the neuroreceptor prolactin and oxytocin (Tabak, 2010). While much has b...

The Lottery, Various Aspects

This essay is structured in three sections. The first section consists of a one page essay that describes Jackson's use of foresha...

Indonesian Sanitation

This research paper discusses the work of Almud Weitz (2009) and how it pertains to the problem of personal sanitation behaviors i...

Cogntive and Developmental Psychology

This paper has several sections beginning with an explanation two subfields-cognitive psychology and developmental psychology. The...