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Essays 61 - 90

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Fictional Reflections of Contemporary China

this concept was combined with the idea that those with superior status would educate those who were lower in status through examp...

North America's Teenage Consumers

points out that an ideal engine, in optimum condition could theoretically conceive 100 percent efficiency, but that real-world req...

Analysis of TV Issues

uncommon side effect of televisions assault on the senses, found particularly evident with teenagers. Television is responsible f...

Public Policy and Marketing Ethics

both of which are legal and sold in large quantities (Kotler, 2004). (Illegal drugs are also in this category but as theyre not f...

Consumerism and Television for Children

endless parade of gorgeous people living fabulous lives; it is attractive and seductive, and that makes it an ideal platform for m...

Welfare Consumerism and Family Authority

active in the workplace and as such have more authority as a result of this economic freedom. There is also the increased...

Women's Emancipation and the Department Store's Impact

Paris runways are rather elitist and desirable, the models are near starvation and they represent a new female ideal. Fashion to ...

Consumerism Perspectives of Thomas Frank and Susan Strasser

the development and marketing of a product--Procter and Gambles Crisco, a solid vegetable shortening that went on the market in 19...

Analysis of Consumerism

leisure time activities (Glennie 927). This was true, interestingly enough, when later improvements in material wellbeing even fil...

Taste and Cultural Capital

Honda will win; the next Lexus; and so on. There is always an ongoing battle, and an ongoing desire for new tastes to feed....

Analysis of U.S. Consumerism in 'The Eagles Shadow'

In this way, I do not believe that the U.S. decision to not support the Kyoto Treaty is reflective of American consumerism run amo...

Callenbach's Ecotopia

The novel takes the form of a series of newspaper articles and journal entries by Weston; the society is therefore observed from t...

Reading Whybrow: America's Illness

Adam Smith and his ideas of economics. Smiths theory of economics "is firmly grounded in the biology of human behavior" (Whybrow)....