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kinds of quack remedies were on the market, promising everything from whiter teeth (radium) to a calming elixir for stress (Coca-C...

focusing on the positive aspects of cigarettes, tobacco companies would encourage smoking and they would often target certain grou...

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

is to launch this service in three secondary markets, then obtain feedback by having the advertisers involved handing out surveys....

that surely the things people look at-like soup cans-are art in their own right. Today, as a result of advertising and print media...

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

(Romans & Kiernan, 2002). Of course, that is debatable. Opinion enters the picture, but if a claim can be proven false, then one c...

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

Advertising conditions the audience into believing that they cannot do without the product, regardless of whether the product is g...

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

is on the board of directors) founded NIKE in the early 1980s with Bill Bowerman, when they started selling a different kind of ru...

demand curve may be steeper as the demand will drop off more rapidly as the price increases. By understanding the elasticity forec...

with the profits generated from their production of greater importance than the care and welfare of the animals (505). During the...

their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

normal size, resulting in a body that was normal from the hips up and rested on short little legs that kept his overall height at ...

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...