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Essays 61 - 90

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

The Nat Turner Rebellion

and deep spirituality even in his youth. To many of his people, he was considered already marked as "a prophet," who was "intended...

Cigarette Addiction and Young People

More precisely, in looking at cigarette addiction in young people, what are its causes? The causes of addiction are rather physio...

Hong Xiuquan, Christian Theology, and the Taiping Rebellion

The attempted overthrow of the Qing Dynasty by 'God's Chinese Son' Hong Xiuquan, the Taiping Rebellion, is described in three page...

Overview of the Maji Maji Rebellion and its Impact

In ten pages this paper discusses the early twentieth century Maji Maji rebellion as a reaction to the control of African states b...

John Waters' Film Hairspray

titles such as "The Sultan of Sleaze," "The Prince of Puke" and "The Pope of Trash," which is the one he says he prefers (Als, 199...

Cinema, American Youth, and Rebellion Against Authority

nation was ready for new and innovative ideas which lead to new attitudes. Immediately following the war and through the decade o...

'The Old Guard' versus 1920 Avant Garde Music

From this artistic liberation emerged the avant-garde movement, which delighted in breaking the rules through unrestrained experim...

Thematic Comparison of Things Fall Apart by Chinua Achebe and Untouchable by Mulk Raj Anand

reminded it is at the bottom. Yet, despite this acute awareness, he seizes whatever opportunity he can to break free "of these st...