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Essays 61 - 90

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Analysis of a Newsweek November 27, 2000 Print Advertisement

and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Packaged Products Company's Snack Food Division Business Analysis

In eight pages this company that specializes in the distribution and sale of packaged nuts is examined with a SWOT analysis with a...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Analysis of the Internet's Past, Present, and Future

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

Poor Sales and Blaming Advertising

590). Advertising in the media is therefore only a section of advertising which covers the use of the media, which can be defined ...

Crestfield Furniture

has an employed sales force that do not work for anyone else, instead they get a salary and then a small commission on the sales. ...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Tax Planning: Land Sale

the Tucker Family Corporation to pay Mr. Tucker in full at the time of any future sale of the investment property that Mr. Tucker ...

5 Questions on Sales Management

determining customer needs. Because of this, the salesperson is more in a listening rather than selling mode on that first visit t...

The Impact of E-Commerce on the Entertainment Industry

something Online (n.d.). About 40 percent of others research the product Online but buy it in a store (Zolzer, n.d.). The majority...

Sales Management and Sales

their current circumstances; and their plans for the future. Helping the salespeople to meet their own personal goals benefits th...

The Recorded Music Industry In The UK

There is an increased use of MP3 players, and new mobile phone models are entering the market which are capable of downloading mus...

Sales and Operational Management at Speedy Momentum

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

PROMOTIONAL CONTEST - SELLING A BOOK

February 13, with the winner to be announced on February 14. We restrict it to this two-week period to put a sense of urgency into...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Book Sales Negotiations

take some copies prior to selling the book should also be declared at the beginning to avoid any later confusion. The main point...