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Essays 1291 - 1305

    The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

    In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

    'Fear Appeals' and Public Service Advertising

    In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

    Print Advertising and Public Opinion Effectiveness

    Public opinion and print media's effectiveness in influencing it are the focus of this paper consisting of six pages in which an a...

    Excedrin Advertising 'De Marketing' Analysis

    buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

    Self Awareness Importance in PR Campaigns and Advertising

    In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

    Advertising Age Article on Minority Teens and Target Marketing

    of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

    Cross Promotional Advertising Between Sports Brands and Consumer Products

    advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

    Encouraging Consumer Buying Through Techniques in Advertising

    structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

    Branding as a Critical Component of Advertising

    An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

    The American Dream in Advertising

    includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...

    The Effectiveness of Periodical and Television Advertising Evaluated

    to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

    An Outline Addressing Whether or Not Billboard Advertising Distracts Drivers

    distract road users may further decrease the accident rates on roads. In understanding the interaction the environmental influen...

    Singapore Advertising

    of services available. Peoples lives are busier; marketers become increasingly creative in gaining consumers attention to their a...

    The Advertising Strategy Book Positioning: The Battle for Your Mind by Al Ries and Jack Trout

    termed "positioning." The key to understanding this book and applying it to the world of advertising is to know what the authors ...

    Advertising Results by BT Broadband

    BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...