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Essays 691 - 720

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Media and Women

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Advertising Markets and the Food Industry from a Sociological Perspective

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

Girls, Women, and the Impact of the Media

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

Educational Tool of Blogging

in which participants take discussions where they will. In education, Weblogs provide a venue in which students can gain individu...

L'Oreal Marketing

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

Xenedrine Diet Supplement Advertising Dangers

their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...

Sports and Target Marketing

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...

Chief Executive Officer's Organizational Management Tools

Achievement Theory and Maslows Hierarchy of Needs (reviewed below). Content and process theories are both in place to explain what...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

Riley's Marketing Case Study

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

Bankruptcy and Financial Tools of Determination

is owed) that exceed assets (i.e., what is owned) is also likely to be tipped toward bankruptcy (BBC, 2001). This latter, which is...

Henri de Toulouse Lautrec

normal size, resulting in a body that was normal from the hips up and rested on short little legs that kept his overall height at ...

CPM and PERT Management Tools of Project Planning

be introducing a new project, reengineering a department, installing a new network, establishing better communication in a multin...

Young Women and the Negative Effects of Advertising

and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Investigative Tool of Surveillance

conditions" (Kling, 1995, PG). Monitoring and surveillance have come to represent just two of the more helpful components in the ...

Young Women and Advertising

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

Thin and Standard Preparatory Pap Smear Screening Tool Assessment

Pap smear testing is at age eighteen, however, some within the medical community believe it is not necessary to institute a yearly...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

Advertising Changes Since the Fifties

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...

A History of Advertising from 1870 to 1930

In this paper that consists of eight pages the history of advertising within this sixty year period is explored. There are 21 bib...

Making Career Choices via 2 Important Tools

more satisfied and productive when they work in jobs or at tasks that think are interesting and when they work with people whose i...

Outline of the SSADM Tool

In five pages this paper discusses the SSADM tool in terms of uses, development, and product advantages. Two sources are listed...

Warped Portrayals of Reality in the Media

This paper examines the use of deceptive advertising techniques in the media throughout history. This six page paper has five sou...

Athletic Footwear Promotional Strategies

In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best tar...