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Essays 61 - 90

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Software and Advertising

In this paper consisting of four pages how the advertising budgets of large software companies enable them to outproduce smaller c...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

SWOT Analysis of Philip Morris Tobacco Company

In seven pages the Philip Morris Company is subjected to a SWOT analysis and the many lawsuits filed against it in recent years ar...

Marketing Strategy of Philip Morris Tobacco Company

In eight pages this paper discusses the negativity that is presently a part of tobacco industry public perceptions and how Philip ...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Court Cases Faced by Philip Morris Tobacco Company

the tobacco companies negotiated a settlement with 46 states that had filed suits against them (Noonan, 2000). The amount was for ...

Issues in Business

6 pages and no sources cited. This paper provides rhetorical discourse on three different topics that have to do with business op...

Philip Morris Management

In eight pages this paper evaluates the management of the Philip Morris tobacco company. Seven sources are cited in the bibliogra...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Business Opportunities in China

they will not resolve in the near future. They cannot simply give up the massive amount of money the tobacco industry provides the...

US Tobacco Industry and President Bill Clinton's Proposed Federal Government Lawsuit

In five pages this paper discusses the various issues associated with the proposed tobacco company lawsuit proposed by President B...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Advertising Company Mailer Creation Process

In five pages this paper discusses the process an advertising agency undergoes regarding a mailer design and completion based upon...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

Largest Beverage Company

and happiness, To create value and make a difference" (Coca-Cola Company, Mission, 2009). The companys vision could be expressed a...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Packaged Products Company's Snack Food Division Business Analysis

In eight pages this company that specializes in the distribution and sale of packaged nuts is examined with a SWOT analysis with a...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Review of Billboard Magazine's Article

The writer reviews an article that appeared in Billboard Magazine, which discussed the fact that some record companies are willing...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

Impact of Advertising

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

Predicting the Advertising Budget for Blues, Inc.

simply says that its important to choose the right variable, and to review their relationship with the advertising budget. The thr...

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...