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Essays 571 - 600

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Schlosser: "Fast Food Nation"

Perris, California or Paris, France. Buying fast food has become so routine that we no longer think about it. If we really did sto...

Tobacco Industry

any number of physical ailments, including halitosis and lockjaw throughout Europe (ASH, 2006; Randall, 1999). Sir Frances Drake ...

Structural Evolution

and electrical to the high tech industries of the 1990s, the industry was changing and as one form of job was lost other took ove...

Financial Services in a Global Context

billion passed through the hands of currency traders in New York, London and Tokyo every day. By 1995 daily turnover had reached a...

Social Considerations for the Alcohol Industry in Poland

significant reduction in mean alcohol consumption among the major targets of its Strategy Health for All in 2000" (Moskalewiczi, 2...

The Appeal Industry

This 10 page paper examines the influences on the apparel industry in the United States. The paper starts by looking at the genera...

Changes in the Personal Computer Industry

radical growth was between 1995 and 2000 (Canter, 2005). The surge in entry occurred much earlier between 1974 and 1984 (Canter, 2...

Creating Value With Supply Chain Integration

In 2002 the National Institute of Standards and Technology estimated that in the US alone more than $1 billion a year could be sa...

The Potential of ABC Systems in the Service Sector

This 5 page paper looks at the way that the concept of activity-based costing may be applied to the service industries. The genera...

Developing an Integrated Management System for Construction and Engineering Industries - A Research Proposal

Integrity management is found in a number of industries as a way of protecting and optimizing the use and value of assets. The pap...

Do We Own Our Bodies

This paper considers separate and distinct issues. The first section discusses what the Food and Drug Administration does and what...

Is There Hope for Kodak

Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most mark...

The Future of Music and Entertainment Industries

This 5 page paper gives an explanation of the future of the entertainment and music industry. This paper includes the writers pers...

Research Proposal Cement Company

The Dangote Group is involved in several industries, one of which is cement. Three plants are being expanded to more across Africa...

Organic Food Industry

1980 in Austin, Texas by two college dropouts. It grew quickly and by 2007, sales reached $6.6 billion with 276 stores across the ...

Strategic Challenges to the Music Industry

extension of this established practice. The music industry claimed that the development was not a surprise, and that the potential...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

Plan for a New Restaurant

is the first year expected to demonstrate real growth after three years of negative growth. It is estimated that there will be a r...

The SCM Agreement and Injury to Domestic Industries

Howse, 2005). The SCM defines domestic industry as were the there is an industry where the production of the like products make u...

The Cosmetics Industry and the Cultural Obsession with Beauty

body dysmorphic disorder, a psychological condition in which one becomes fixated on the notion that there is some grave flaw in on...

Global Influences in the Liquor Industry in the 21st Century

and vodka, the cross-category acceptance of substitution by consumers is low, as may be expected with a diversified industry (Mint...

California Medical Law Case

the patient (Overview of California Civil Lawsuit Filing Procedures, n.d.). This restriction may or may not apply in Dr. Sanders ...

Product Placement

prove equally beneficial to businesses? Turcotte (1995) argues that it does and lists a variety of reasons. First of all, produc...

Predicting the Advertising Budget for Blues, Inc.

simply says that its important to choose the right variable, and to review their relationship with the advertising budget. The thr...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Adding E-Commerce To An Existing Business

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...