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Essays 61 - 90

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

United Airlines' Value Chain

attention and of course operations is a leading factor in whether any organization achieves and retains success. Four other areas...

Financial Analysis of British Airways

Accounts, 2006). Financial Analysis Profitability and Efficiency There are four profitability ratios, each of which provide...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Financial Assessment of Continental Airlines in Late 2007

there was some exceptional contracts which did not sit easily into the analysis of offer and acceptance as in multipartite contrac...

Development and Success of Ireland's Ryanair Airline

best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business inve...

Research Method to Assess a Potentials Link Between Hedging and Profit in the Aviation Industry

The writer proposes a research method to collect data from airlines to determine if airlines that hedge are more profitable compa...

An Example Report on Airline Carriers

In this example paper consisting of five pages the purser of a major airline is employed in order to present a firsthand perspecti...

Case Study of Mid-Continent Airline

though there would a percentage go to the airline, such as Delta, but this could also stimulate demand and has been proven to work...

EXAMINATION OF SOUTHWEST AIRLINE'S BLOG

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

ANALYZING SOUTHWEST AIRLINES' CULTURE

really belong at this company. The only problem with the strategy is this - that not all employees like the idea of being "empower...

SOUTHWEST AIRLINES, ORGANIZATIONAL MODEL AND POSITIVE CULTURE

SWA works toward creating value for its employees, then converting some of that value to customer service, while encouraging behav...

Cablevision and The Cable TV Industry

If we isolate out industry consideration to the cable television companies that we can look this as a mature industry. In 1997 the...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

Civil Rights Movement and Civil Disobedience

being obedient. As the key Civil Rights moments mentioned above illustrate, civil disobedience is characterized by an abs...

Greensboro Sit-Ins

turned into many as the protest continued for almost 6 months.5 In addition, it sparked many other protests throughout the South a...

Homeland Security, INS and Epidemiology

problems, but refugees are perhaps most at risk, since many of them "come from areas where disease control, diagnosis and treatmen...