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Essays 151 - 180

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

were in no way new or innovative, the designs the company launched with; the Nexia and Espero, were old General Motors designs tha...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...

Nudity in Advertising; An Introduction

females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...

Ameritrade Case Study

demand of a product in relationship to the level of change in price. The usual pattern will be that as the price of goods or servi...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

Aspects of a Marketing Study

This paper addresses various topics in the fields of marketing and advertising. This fifteen page paper has eleven sources listed...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Techniques in Advertising

involving the interplay of corporations, advertising, and public relations, was undoubtedly the oil spill in the Gulf of Mexico ca...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Investigating Career Paths

creative career where they can brainstorm ideas and follow projects through different stages until completion. An individual who i...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Current Market and Advertising on the Internet

consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...

Mail Order Bride Business

In twelve pages this controversial business is examined in terms of market segmentation, target audience, a comprehensive advertis...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

AOL Marketing

In five pages this paper examines the marketing endeavors of American online as an external advertising venture for others and reg...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...