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Essays 91 - 120

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Do Pure Play Internet Banks Create Value?

This 58 page paper looks at the way in which pure play internet banks, such as First Direct and Egg, may be able to create value. ...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

The Internet’s Reshaping of Culture

sort of culture where communication is quicker and easier to do, thus bringing people closer in many ways. On the other hand the...

Internet's Systems of Micropayment in the Future

In five pages this paper examines the Internet's micropayment and smart card payment acceptance systems from a competitive advanta...

Korean, Chinese, and Japanese Communication and Education and the Internet's Impact

In five pages this paper examines how the Internet has affected communication and education in these countries. Five sources are ...

Real Estate and the Internet's Impact

In seven pages this paper examines the commercial and residential real estate industry in terms of how each has been affected by t...

Internet's Importance to Schools

In three and a half pages with an outline of a half page this paper discusses the importance of schools being connected to the Int...

Internet's Evolution

In ten pages this paper examines how the Internet evolved in a consideration of various contributing factors. Eight sources are c...

Sports Industry and the Internet's Impact

In ten pages this paper examines the sport industry impact of the Internet and the World Wide Web. Nine sources are cited in the ...

Internet's 'Industrial Revolution'

In eight pages this paper compares the Internet with the Industrial Revolution in a consideration of similarities. Six sources ar...

Contemporary Brokerage Firms and the Internet's Impact

In twenty pages this paper discusses how present day brokerage firms and employees are impacted by Internet trading. Thirteen sou...

Kolb Model and the Internet's Future

In twenty six pages this paper applies the Kolb model to the Internet in a consideration of its future development with regulatory...

Internet Telephony Industry IDT, VocalTec and the Internet Telephony Industry

In five pages Israel's VocalTec and the American IDT companies are contrasted and compared in an assessment of the Internet teleph...

Internet's Ethical Challenges

The Internet now touches practically every aspect of our lives. With it our culture has evolved. The Internet too has evolved, h...

Marketing, Business, and the Internet's Role

more than 4.8 million computers were connected to the Internet (1995). One can imagine that number is much greater today. In any e...

Globalization and the Internet's Role

In eight pages this paper examines globalization in an overview of the role the Internet plays. Eleven sources are cited in the b...

Internet's Negative Societal Effects

In five pages this report examined the negative social connotations associated with the Internet. Five sources are cited in the b...