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Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Advertising in Wind Power

the market has grown by leaps and bounds and represents more than 90% of the current newly installed capacity each year. This is i...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

Advertising Campaigns and Nonverbal Communications

In nine pages this paper examines the nonverbal communication of facial expression in a fictitious company's advertising campaign....

Advertising and Male and Female Images

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

Basic Components of Advertising

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....