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Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...

also considerable differences between an advertising promotion and an advertising campaign. While both tactics are typically comm...

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

ranges between the ages of 21 and 49 (Sellers and Welsh 79). The ads are not restricted to American-brewed beer, but rather, rep...

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

the role of the agency has been immeasurably altered. And while advertising agencies have had to change, part of the reason is tha...

informed and open dialogue throughout the process of pre-testing then it is possible to present it in a more valuable and producti...

In five pages this paper discusses teen pregnancies and how to reduce them with topics including advertising, classes in parenting...

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertisin...

the chances are they are intentionally accessing this. However, when it arrives in an e-mail there are many other considerations. ...

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

is bias in any of the news items, it is not evident. The serious nature of the news is tempered by stories of local interest, pre...

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

century with the opening of the first department stores and increased with the growth of advertising and retailing. Consumerism i...

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

if he should have a son. Therefore, Laius took steps to prevent conceiving a son by Jocasta. However, Jocasta wanted a child and c...

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...