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at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

normal size, resulting in a body that was normal from the hips up and rested on short little legs that kept his overall height at ...

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...

Where once a candidate took almost sole responsibility for getting his message to the American...

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

FVL decides to go with intermodal shipping, for example, they will have to lease or buy shipping containers that are suitable for ...

to thirst. However, this alone is not a true emotional. If we look at the polar bear advertisements we can assess the emotional ap...

encourage organ donations and the wisdom of encouraging healthy people to risk their health by donating organs to strangers (Scott...

made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...

ad and an indirect effect on attitudes towards the brand (Jones, Stanaland and Gelb, 1998). Their own study revealed that women h...

coupled with the ever-increasing divide between the major political parties has created a campaign scenario which is vastly differ...

feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...

basic factor in their lives. In the case of the buzzing that is related to BzzAgent the communication is intended to sell a produ...

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...

"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...

590). Advertising in the media is therefore only a section of advertising which covers the use of the media, which can be defined ...

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

course. The situation meant that the agencies had less freedom and would have to hire employees along with more bean counters. In ...