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Essays 151 - 180

Krispy Kreme's Strategy

sought to return to the original successful methods. Today, the company runs a distant second to leading competitor Dunkin Donuts...

Analyzing Italy's L'Oreal Elvive

in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...

Analyzing Wal Mart

is to increase the market share as well as increasing efficiently in terms of profits for shareholders. The strategy and goals of ...

Case Study of Eastman Kodak

$3 billion in the next three years acquiring and investing in digital technologies (Perlisky, 2003). George Eastman founded...

Analysis of Intel

there have been plenty of legal problems besetting the company, mostly from rival Advanced Micro Devices (AMD) (Hoovers Company Pr...

Australia Telecommunications Company Telstra Corporation Ltd

aggressive growth strategy. However, to look at how the company can continue the strategy we needs to look at the position of the ...

Analysis of Intel Corporation

technology, the more likely competitors will flood the market with less expensive versions of the same product. So although compet...

Outline of the Airline Industry

the industry anymore, they may settle for what they have. United Airlines restructured in 1994, and began a bold experiment in t...

Analysis of Disney's Strategic Management

described by Ansoff who designed a very formalized and complicated process for the elaboration of strategic plans; and 3.) the pos...

Tesco's, Technology, and Strategy

If we use Porters five forces the industry may be analyses in terms of existing competitors, the threat of new entrants, substitut...

Singapore's United Overseas Bank Group

attempted a hostile takeover of the Overseas Union Bank but the United Overseas Bank topped the bid and succeeded in acquiring the...

Syria and the Market of Fast Food Franchises

by the organisation which the effect, in understanding them the organisation is in the best position to influence them (Thompson, ...

Performance and Outlook of Apple Computers

a friend had created the silicon chips on which the Apple Computer would be based, but they at first had no idea of how the chip c...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Industry Position of Viacom

in keeping with their MTV and Nickolodeon roots, but Viacom also has acquired Blockbuster Video and Music, Paramount Studios and S...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

India's Dr. Reddy's Laboratories Limited

antibiotics. The company also manufactures about four dozen diagnostic-type products, such as those used as pregnancy tests. Furth...

Ben and Jerry's Positioning within the Ice Cream Industry

In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through exte...

Performance Case Study of Dial Corp

In eleven pages Dial Corp's performance is assessed through such tools as Porter's Five Forces model, PEST and SWOT analyses, with...

Automobile Industry Analysis

In eleven pages AB Volvo is featured in this automobile industry analysis that is analyzed utilizing Michael Porter's Five Forces ...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Analysis of Business Models

In seven pages macro and micro environmental models as they pertain to business are analyzed in terms of accuracy, operation, and ...

Cathay Pacific Airways, Strategic Management and the Uses of Information Technology

In thirty pages this paper discusses Cathay Pacific Airways' uses of IT in strategic management with technology's direct and indir...

Marks and Spencer Analysis

Marks and Spencer published the company-wide Global Sourcing Principles. This guide shows that they clearly require "all our dire...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

Boeing and Airbus

can see how some of the challenges arose and the difficulties they created. Strategy was the reason that the French and Germ...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Air Canada

the fears of travel that have been created by the terrorist attacks of the 11th of September 2001 and the subsequent terror alerts...

Harley Davidson

potential strategies which Harley Davidson could follow. 2. Situation Analysis 2.1 General Environmental Analysis Harley David...