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Essays 361 - 390

A Public Relations Business and Art Overview

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

U.S., France, and PR

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

A Public Management Holistic Method

In seven pages public management is discussed in terms of the management of human resources, organizational theory, formation of p...

Presidential Administration of Richard M. Nixon

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

History of Cigarette Advertising

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

Program to Promote Good Mental Health in a Refugee Community

not just to the move, but the circumstances under which the individual became a refugee. In general terms for all migrants the pot...

Criminal Justice - Difficult Questions

these agencies funded? Should administrators be concerned about financial waste or should they spend every budget dollar to demons...

Public Relations in the Health Care Industry

professional from Phoenix Childrens Hospital in Arizona. The organization is an excellent representation of the importance of publ...

Barnes and Noble's E-Reader

downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Odwalla Incorporated and PR Dilemma

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

PR Professional's Interview

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...

What Is Public Relations

define public relations is because it really means different things to different people. Even the term is confusing. An analytical...

Diamond Enterprises Consultant Report - Tipping vs Service Fee

said they will look for another job if tipping is changed to a service fee. Does the company want to lose almost half of their ser...

Merrill Lynch: Recommendations for Good Public Relations

to a good cause. A CEO may want to be in the spotlight for some notable achievement. Each of these public relations tactics genera...

NCLB, View of Teachers

perceive this legislation and its implications for the future of education in America. The following literature review focuses on ...

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks...

Speaking Out: The Bonus Seekers, Textile Worker Strikes and Resistance to the Native American Reorganization Act

adjusted payment that Congress had authorized was delivered immediately (Mickey Z, 2008). Those that were owed more, however, wer...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

PUBLIC RELATIONS,SMEs AND THEORIES

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

Information: Determining Value And Accuracy

for known facts. However, it is important to realize that bias can - and does - exist even when an author is both qualified and r...

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...