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Essays 601 - 630

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

Fedmet Case Study on Strategic Planning for the Future

Plan for Fedmet A case study for Fedmet includes the fact that Federal Metals is owned by Federal Industries Limited (Stacey...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Market Economy of Brazil

In ten pages this paper discusses the economy of Brazil in a consideration of markets and its business sector with marketing venue...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Magnetic Resonance Imaging and Economics

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Environmental Analysis and Strategic Plan for Aer Lingus

In 2009 during the global recession Aer Lingus faced a number of challenges. The writer looks at the internal influences and the e...

Assessment of the USPS Strategic Plan

In 2008 the United States Postal Service released a new strategic plan with the vision of creating an organization that would be a...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

A Critique of the 2006 - 2011 Indian Health Service Strategic Plan

the management of health care programs that affect them. The 2006 - 2011 Strategic Plan not only focuses on performance of ...

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

as there is a need to satisfy both individual and organizational objectives. The organization objective will be to create a profit...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

Harland Case Study

benefits, the economies of scale and a guarantee of consistency are two of the principle attractions (Levitt, 1983). This will res...

Environmental Factors That Affect Marketing

removes geographic boundaries, allowing even the smallest company to participate in the global marketplace. Coca-Cola has careful...

Strategic Plan for Champion Enterprises, Inc.

be placed on a permanent foundation or even over a traditional basement. Customers can choose from ranch, Cape Cod, two-story, ga...

Strategic Plan for Pedagogical Improvement

The powerful phrase teachers make the difference captures the key role that professional educators play in shaping the lives and f...

Strategic Planning for Qantas Airways

organizational design. From this perspective, organizations are viewed as systems constructed to achieve goals (Freeman, 1999). ...

Hewlett Packard; Analysis and Strategic Plan

This 25 page paper looks at Hewlett Packard and its history, including the merger with Compaq, assesses the current position and t...

Assessing VA's IT Strategic Plan

5-year IT strategic plan that is updated annually. The plan maintains continued alignment with and adherence to the VAs larger st...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Germany's Business Climate

In five pages this paper examines Germany's business, economic, and political climate with duties, taxes, banking, risk, and stra...

Internet Changes and Electronic Commerce

agency, in the late 1980s, they brought together networking using the technology developed as a result of ARPANET (Maitra 3). T...