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remainder of the year (Blunk et al, 2006). Many believe it never really came back all the way before the current crisis hit (Blunk...

In eight pages the options Singapore International Airlines can pursue in order to attract greater numbers of business travelers a...

In five pages this paper examines business traveler visibility increases in a consideration of the options available to Singapore ...

is the web address, or URL. In line with any marketing theory before a consumer can use a service or buy a product they need to kn...

for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, ded...

cultures and for those companies melding together different cultures brought together through mergers or acquisitions" (p. 35). W...

must still beef up its reward program with a demonstrable return on investment. This involves better customer targeting. T...

the frequency of unexpected accidents or incidences, such as type blowouts and incidences of air range in passengers. Knowing the ...

if the employees are happy and content, that happiness and contentment will trickle down to the customers. This is in direct contr...

2007). After analyzing the costs and markets, the authors came to the conclusion that there was more of a monopoly effect in the a...

There is an opportunity to review the way in which the firms looks after its customers and provides service, this includes the cal...

(and still knows) how to keep their employees happy. Rather than focusing on customer service, SWAs motto is employee first. The b...

interestingly permission was later granted to the subsidiary airline of MAS; Firefly. This indicates that there is a degree of bia...

formed as a result of the emissions (CAA, 2009). The fuels used by aircraft is the main problems. Aviation fuel is made up mostl...

employees wanted to try ideas and make decisions that matched the "precepts," they wouldnt require approval. Furthermore, the idea...

In 2009 during the global recession Aer Lingus faced a number of challenges. The writer looks at the internal influences and the e...

Porters 5 Forces analysis model is a well established analysis model. The model has been around for many years, the writer looks ...

airline is not getting off the ground so to speak on its own. In fact, there have been allegations that the airline simply is not ...

able to hold its own and even earn a net profit of $33 million (Michaels, 2009). Jets IPO in 2005 was in the billions (Michaels, 2...

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

Security Officers" at more than 450 U.S. airports (Passenger screening). The security officers, along with over 1,000 other "crede...

much as 90% repeat business, for mobilization to be successful where there is a provision of services of this nature, the ability ...

flying longer than they rightfully should have (Mutzabaugh, 2004). In a free market scenario, the critics contend, government bail...

that is a major competitor is a very strong position in order to potentially gian the first mover advantage, which would undermine...

(Southwest Airlines Co., 2009a). Southwest acquired Morris Air in 1993. This gave Southwest an opening in the Pacific Northwest...

a price which is greater than the cost level of providing that differentiation (Grant, 2004). In trying to undertake a cost adva...

company says. In order to consider the airline it can be examined by looking at the airline and its operations from several differ...

as seen with the PPS Club (Singapore Airlines, 2010). The firm was also the first airline to take delivery and fly the Airbus A38...

Before we can safely come up with recommendations for Classic Airlines on how it can improve its income as well as its passenger l...

income of $178 million and a net margin of 1.6% (2007 net income was $645 million, with a net margin of 6.5%) (Annual Report, 2009...