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Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Marketing and Competition Within The Managed Care Industry

This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...

Overview of Shoplifting

cash refunds. The stores didnt ask them for receipts. We made $400 to $500 a day, Richard says" (p. 27). According to the Erns...

Hospitality and Tourism Perspectives

In five pages this paper examines the tourism and hospitality industry in a theoretical consideration that includes perspectives b...

Health Care Industry Strategic Planning

In eleven pages this paper discusses strategic planning in the health care industry with HMOs and their impact, the relationship b...

Film Depiction of African Americans

Horne and Louis Armstrong. Of course, famous tap dancing acts were featured in some films of the day. There was a well known musi...

Banking and TQM

In ten pages this paper applies the concept of Total Quality Management to the banking industry. Six sources are cited in the bib...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Golf Club Manufacturing

In six pages the golf club manufacturing industry and its intense competition are discussed in this overview that emphasizes the i...

Ending Access to Tobacco for Children in California

California and Smoking in the Nineties In 1988, California residents passed Proposition 99. The law increased the tax on ea...

Bank Acquistions, Mergers, and Glass Steagall Act of 1933 Challenges

In five pages the many changes to the banking industry since April 1998 in terms of acquisitions and mergers are examined and cons...

Japan's Business Infrastructure and Competitiveness

(1988), Japanese competitors have shifted their strategic focus at least four times since World War II. They began by exploiting t...

Industrial Uses for Wood Adhesives

Wood adhesives and their uses in industry are examined in this historical and developmental overview consisting of fifteen pages. ...

Health Care and the Financial Impact of Y2K Problems

on electronic data will or could be read as the year 1900 rather than 2000. The Y2K problem is real, caused by an outmoded, two-di...

Aspects of the Automobile Industry

In five pages the automobile industry is explored in terms of such various aspects as recent innovations, government and labor rel...

Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...

Teamsters Union from 1989 to 1999

In ten pages a Teamsters' history focuses upon this particular decade and includes union relationships, leadership of James Hoffa ...

The Anheuser Busch Brewery Company

change its organizational structure as it moves into the 21st century. Anheuser-Busch makes three major objectives its prim...

Body Image, Self Esteem and the Fashion Industry

In ten pages this research paper examines the influences of the fashion industry on the self esteem and body image of girls and wo...

How to Open a Pizzeria and Successfully Compete

In five pages this paper discusses the pizza industry in a discussion of opening a pizzeria and how to compete successfully. Five...

History of the Trans Alaska Pipeline System or TAPS

In six pages this paper examines the Alaskan oil pipeline and its impacts upon the economy and on the transportation industry. Th...

US Golf Industry

In six pages the US golf industry is examined in an overview that considers starting such a business in terms of location, structu...

Overview of Executive Nursing

In nine pages executive nursing is examined in a discussion of their many concerns regarding the industry itself, patient care, an...

Overview of SmithKline Beecham Pharmaceutical Corporation

In twenty pages SKB is examined in an overview of its industry and financial position. Twenty one sources are cited in the biblio...

Culture, Industry, and Holkheimer and Adorno's Frankfurt School

In six pages this paper examines Holkheimer and Adorno's culture industry concept which is a byproduct of the Frankfurt School of ...

A Sample Real Estate Interview

In a paper consisting of three pages the writer serves as the interviewer and reveals interviewee characteristics and then the pap...

Pursuing Creativity

In five pages the business and artistic effects of creativity on people are examined with examples of the fine arts and the motion...

An A Tand T Ten Week Stock Analysis

In five pages this report charts ATandT's stock share prices over ten weeks, explains p/e ratios and compares ATandT's with others...

Overview Fashion Design

In eight pages the business of fashion design is considered in an overview of industry requirements, trends, and successes. Six s...

Airbus and Boeing Competition

In seven pages industry leader Boeing and the major gains Airbus has made in the international market are discussed in terms of re...