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Essays 751 - 780

Harvard Case Study 794 152 on 1990s' Swissair Alliances

in 1989 an official policy of forming strategic alliances with other airlines. The first alliance included the Scandanavian, Aust...

Airlines, Deregulation, and Their Continuing Impacts

it would be packages of checking, savings, credit cards, and safe deposit boxes. Other products may result from alliances, such a...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

Analysis of JetBlue Air Carrier

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

Southwest Airlines Report Analysis of Investment, Valuation, and Capital Structure

socks and stockings, they have delivered the pre-flight safety information to a rap beat. One pilot reportedly told passengers, "...

1966 and 3 Important Events

the two powers for years to come (Elbaum, 2004). In April, Peng Zhen was purged and in the months coming, Mao and the PLA took s...

Traditional Flag Carriers and How They Are Affected by Budget Airlines

market and force companies that were competing in similar manners to reassess their marketing strategies in order to prevent loss ...

Johnson and Johnson Leadership and Succession

in finding leaders are exemplified in Mr. Weldons history with the company. He joined Johnson & Johnson in 1971 as a sales repres...

Europe's EasyJet Airline

In eight pages the low cost European EasyJet airline is discussed. Four sources are cited in the bibliography....

Fraudulent Accounting Procedures at WorldCom and Enron

as CEO and Chairman on February 4, 2002; Jeffrey K. Skilling, former CEO and Director; Andrew S. Fastow, former chief financial of...

Support and Product Services of SWA

it enters new markets on the basis of customer request and careful cost and potential revenue analysis, but it still is listed as ...

Case Analysis Hester Plan

that are not all inclusive. In the end, employees may have to embrace high co-payments or deductibles for example. The insurance m...

Overview of Delta Airlines

.9 .6 .6 .5 .6 Fixed Asset Turnover 1.6 1.4 1.3 .9 .8 .8 .9 Days Sales Outstanding 24.3 19.1 11 10.2 9.1 13.1 16.5 Receivables ...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

Research and Results on UK's Marketing of Low Cost Airlines

able to help counteract any researcher bias. In any research there will always be bias, by separating the questions from the resea...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

Outsourcing Airline Maintenance

left the airline industry financially devastated, with airlines losing $8 billion last year alone, according to the Air Transport ...

Southwest Airlines Strategy

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

RyanAir Strategy Measurements Paper

successful and appear to have a much higher level of profit that other low cost airlines. However this airline, although well know...

Future of SWA

sale in which passengers can fly "for $39 to $149 one-way with 14-day advance purchase" (Southwest.com, 2005). Southwest is...

Harvard Business School Case Study on 2 Airlines

a meeting that had been planned for three months in Britain. After he missed the meeting, he realized he would not be due in Londo...

UK Low Cost Airlines

events of 9/11. This outlines the strategy to share codes for flights so that passengers may be sold addition tickets without for ...

Is There a Relationship between the Profitability Levels of Airlines and the Practice of Fuel Hedging?

vary, Morrell and Swann (2006) estimates fuel accounts for 15% of an airlines costs, noting it is not only a major cost, but also ...

Should Southwest Airlines Open Another Call Centre in the US, or Should They Offshore Call Centre Services?

working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...

Largest Low-Cost Airline

industry in technologies and practices that will conserve and protect natural resources. 2. Strategic Goals, Mission and Vision ...

Theory of Constraints (ToC)and Use to Assess the Value of Hedging

The theory of constraints is examined as a suitable theory to be used in an assessment of the value of airline fuel hedging and t...

Assessment of Southwest Airlines

Using the RBV Approach The writer looks at Southwest Airlines and their different resources with the aim of assessing their streng...

Mission and Values at Southwest Airlines

sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest Airlines, 2012). Applying the idea of McNama...

Is There a Correlation between the Profitability and Practice of Hedging in Airlines?

of market conditions at the times airlines do not need to utilize fuel. Brooks and Carter et al. (2006) observed that hedging pra...