YOU WERE LOOKING FOR :Airline Marketing Issues
Essays 31 - 60
The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...
International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...
The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...
being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...
seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...
rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...
In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...
In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...
In a paper containing six pages the 1978 airline deregulation impact upon labor relations is examined through a discussion of such...
throughout the Americas, Europe and the Pacific Rim (Cummings (a), 2004). The owner of American Eagle, AMR has expanded by acquir...
This paper examines the airline dispute impact upon United Airlines in an overview that considers how safety issues have been impa...
flux, with both the supply of the product varying, and the amount of demand also fluctuating due to other related factors. If we c...
directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction,...
two planes plunged into the World Trade Center towers, controllers sent a text message to all United Airlines aircraft that told t...
may have helped these three airlines, they have a new problem in that: "Now, management must reach out to rank-and-file workers, w...
& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...
it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...
not mean that it is an accurate theory. To assess this we need to look at the theory and how it can be justified and then consider...
the airline industry in the future, otherwise long term planning will have the potential to ignore factors that could impact heavi...
2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...
Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...
be used for a number of reasons, Corman (1996) notes that there are potential benefits to managing Cash flow for some hedging prac...
best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business inve...
2005). Even more interesting is that the "customer is always right" concept isnt true at Southwest Airlines (Taylor, 2005). "We ma...
a network security services company, these unwelcome security breaches have been a regular occurrence within industry and governme...
there was some exceptional contracts which did not sit easily into the analysis of offer and acceptance as in multipartite contrac...
from Taiwan to Hong Kong when it went down into the Taiwan Strait (Airline Industry Information, March, 2004). This type of event...
This is supported by investment in long-range A340-500 aircraft that were added to the fleet in February 2004 (SIA, 2004). In 2006...
will have ripple effects throughout the industry. Although Delta denies that there will be any hub closures or job layoffs-for now...
attention and of course operations is a leading factor in whether any organization achieves and retains success. Four other areas...