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Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

Corporate Scandals and Business Ethics

as to any changes which need to be made, where the profits are most likely to occur and how to correct any financial infallibility...

Globalization's Pros and Cons

actively oppose globalization believe that globalization benefits only multinational corporations, international investors and the...

Dabhol, India Enron Project

the development of the local economy and create jobs (Vachani, 1995). If we look at the situation in India, there is a need for m...

Operating Foreign Businesses in America

positive influence on both quality and productivity, not to mention profitability or success in the organizations mission, factors...

Indonesia, Argentina, and Australia Corporate Leadership Perceptions

Lewis (1996) reports that Asians typically will consider the past as well as the future in assessing the worth of a potential alli...

Legal Business Meaning of Copyright

creator to profit from his creation for 28 years, but after that become the property of the public. "That way we would never end ...

Ethics and Corporate Social Responsibility

but also giving store workers paid time off to perform community service work. The Chubb Group of Insurance Companies practices w...

Enforced Leisure and Its Dangers

Much of Europe always has predisposed to "big government" and a view that the government needs to oversee the welfare of its citiz...

In the UK Are Ethnic Chinese Businesses Successful?

development of Chinese businesses in the UK have been at a higher level of integration than other ethnic minority businesses. Othe...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Global Development, Business Strategy, and Negotiating Position of Hindustan

organizations again began seeing India as an attractive site of operations. Any of the emerging markets under consideration...

The Unique Channel Antitrust Case Study

they dont like that particular disc jockey. The same advantage holds true for advertisers. Marketing campaigns and specific adve...

Business and Economic Impacts

of decreased income. This creates a negative effect in the economy as fewer companies and individuals want to make investments. Th...

Fraud and the Ethics of Internal Auditing

when it comes to the corporate world. Not to follow this path would reap severe consequences upon the business that ignored the i...

A Business Development Case Study

cars in year 4. This is a luxury market, and therefore less price sensitive, whilst it is good to keep car stocks to a minimum thi...

Cyber Cafe Setup Business Plan

similar. 2. Rationale and significance 2.1 Problem definition To achieve this goal an existing business that is a caf? needs to...

Drug Testing and the Constitution

right to work doctrine is not necessarily the rule of employment. For instance, in Texas, an employee challenged her employers man...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

Portable Printer Marketing and Business Plan

intended for use with a handheld computer fits well into this continuing "downsizing" trend. Vision and Mission Statements ...

Business Decision Types

they speak only about that equipment that is actually going to be used on that particular job; in other words, they dont waste the...

PRIMARY ORGANIZATIONAL STRUCTURES AND EXAMPLES

branding efforts. The McDonalds brand is synonymous with Big Macs and Quarter Pounders (much as the KFC brand is synonymous with f...

Women and Children as Products in the Sex Industry

Women and children have been exploited throughout history by those that seek to profit in one way or another from that...

Qantas in the Business Environment

firm allows for an assessment of the power dependencies (Hatch and Cunliffe, 2006). As an international airline Qantas has a wid...

How Business will change with the Advent of Social Media

noted a spokesperson for the airline (Broken guitar song gets airlines attention, 2009). However, while the airline did donate $3,...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

A RECORD COMPANY AND BUSINESS LAW

assume that Testify offers recording space for various singing groups to practice and to record demos. These artists wouldnt neces...

Electronic Medical Records - Business Incentives and Ethical Concerns

information flows between healthcare facilities; the bottom line is that legislation will have to be concerned not simply with pro...

Various Business Topics

Determining an appropriate sampling size for a particular study is influenced by a variety of factors, but the principal criteria ...