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Essays 301 - 330
In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...
the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...
for the customers that the new products need to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality....
competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...
The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...
In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ...
In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...
In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...
In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...
In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...
In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...
In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...
a potential customer may be evaluating how much mortgage s/he can afford. Available calculators target individuals seeking to con...
business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...
paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...
success include: * Effective internal communication * Efficient business processes * Employee training * Employee motivation * Pos...
illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...
returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...
Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...
gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...
et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...
This 4 page paper looks at the way investment in quality can have the potential for a positive return on investment. A range of in...
The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...
Just before Thanksgiving 2013, malware was installed on Target's security and payments system that was designed to capture all the...
fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...
a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...
to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...
2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...
a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...
satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...