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Essays 811 - 840

Cars and Gender Differences

In five pages this paper examines the gender differences regarding the purchase and uses of automobiles with market segmentation a...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Home PC Consumer Considerations

This paper considers home personal computer consumer purchasing decisions on three pages. Two sources are cited in the bibliograp...

Case Study on the Process of Making Decisions

In seven pages this student supplied case study discusses the decision making process a committee undergoes regarding choosing a s...

Stock Market and How It Operates

In five pages stock market workings are examines in a discussion of the origin of stocks, investor selling and purchases, and the ...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

U.S., Standardized Laws, and Gun Control

do so in Florida without having to meet state permit requirements, according to the Miami Herald" (Anonymous NA). The tourist tha...

Change and a Case Study of Johnson and Johnson from 1989 to 1993

In five pages this paper examines the company's changes in payment and purchasing systems as well as management during this time p...

Spain's General Francisco Franco

write about the war and the long Franco dictatorship (1937-75), they often ignore the subject of caciquismo. During the first dec...

Case Study of the Exxel Group

measure of profitability as it shows how much net operating profit a company is making per dollar of total assets. Sometimes a ma...

Nabisco, Keebler, and the Cookie Industry

In seven pages this overview of the cookie industry then focuses upon major competitors Nabisco and Keebler and also discusses pro...

Building a Personal Computer v. Purchasing a Personal Computer

In fifteen pages this paper assesses the advantages of building a personal computer as opposed to purchasing a ready made computer...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Comparing Computers by Gateway and Dell

In five pages choices for a personal home computer purchase are discussed in a comparative analysis of two major manufacturers. T...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

Retailing and IT

In ten pages this paper examines the changes in retailing that have resulted from information technology with a consideration of '...

Computer Selection

In five pages a friend with a limited budget is seeking advice regarding a computer purchase and this paper considers appropriate ...

Accounting Questions

a large share of the stock this gives them a stronger ability to disregard other shareholders and require less backing on issues t...

Electronic Commerce and Southwest Airlines

advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...

Aspects of International Financing

2001, Harley Davidson captured about 9 percent of worldwide revenue from bike sales.iii But, in the first quarter of 2002, bike sa...

A Case Study of a Supermarket Group

In looking at the performance for the last there years the dip and recovery can be seen. The figures are form the annual accounts ...

China and Canadian Exports

of the rules. Even with this in place, theres no guarantee exports will get to market, as KFC learned (well examine this later in ...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

Portfolio Balance Model

of overall absolute purchasing power (Nellis and Parker, 2000). Any absolute purchasing power parity model spot exchange rates sh...

Ethical Case Study; Is It Ethical for an Employee to Use Work Time for a Personal Projects?

actions" (dictionary.com, 2007). Therefore, it needs to be considered whether or not the actions of the employees were right or wr...

Yahoo! Value Chain Analysis

The company identifies five categories of service: "Marketplace; Information and Entertainment; Communications, Communities and Fr...

Consumer Behavior and the Luxury Fashion Industry

is not possible to write a paper that is based on error. I will, therefore, make a case for ego needs and drop in the possibility ...

Click v. Brick Industry Comparison

the opportunity to display their wares up on the Internet as a means by which to boost sales and reach otherwise unattainable mark...

Market Indicators Compared

base year (1985=100). Index results are based on monthly surveys of a sample of 5,000 U.S. households that Conference Board resea...