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Essays 301 - 330

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

How Internal Employee Motivation Can be Encouraged

In five pages the ways in which businesses and management can internally encourage motivation of employees are discussed with Fed...

Strategies for Stock Market Investments

In eight pages this paper discusses stock market investment strategies with the emphasis upon options, stocks, and bonds with tech...

Diamond Monopoly of De Beers Consolidated Mines Limited

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Aviation Safety

so seldom, they are measured in terms of rate per million departures and the data is worldwide. Between 1950 and 2009, there were ...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

'America' by Allen Ginsberg

In five pages Ginsberg's writing style and his message about American culture as expressed in the poem are discussed. There are f...

Poetic Persona of Walt Whitman Expressed in 'Song of Myself'

This paper discusses how his American vision is expressed by Walt Whitman in 'Song of Myself' in five pages. There are no other s...

Freedom of Expression and the Desecration of an American Flag

Americans take many things for granted in our society. Freedom of expression is one of those...

Diane Ravitch, Her Views on American Public Schools

countrys leading educators and has been a vocal advocate for both testing and accountability initiatives in the public schools. A ...

1930s' Views on US Society and Women

proof! Look at the inroads that are being made in regard to the problem of racism! Look at the growing realization that beauty i...

People Express - A Case Study

The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...

'She Had Some Horses' by Joy Harjo

a "drum" that becomes like the pounding of the womans bloodstream, a life force that remains rhythmic no matter what happens. In...

The American Dream in Advertising

includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...

Employment Outsourcing

II. OFFSHORE IMPACT The growing trend of outsourcing (also called offshoring) IT services beyond United States borders is s...

Southern Literature and Communication

What is particularly interesting about these observations as they relate to such works as Carson McCullers A Member of the Wedding...

Conflicts of African American People in 'The Souls of Black Folk' by W.E.B. Du Bois

whites. Washington also felt that this was completely possible, and that in fact when white workers saw that the blacks in no way ...

PEOPLE EXPRESS, THE BUSINESS AND THE DISASTEROUS BREAKDOWN

employees wanted to try ideas and make decisions that matched the "precepts," they wouldnt require approval. Furthermore, the idea...

Traditionalism - Changes from the Early 1900s to Today

of the anti-democratic forces in post-Soviet Russia and by the end of the 20th century, traditionalism had entered the debate in t...